Tech Thursday: OGP

This week, we just have one question: You down with OGP?

Please enjoy this rap about microdata. Need a bit of background? See our previous serious video on microdata.

Lyrics and Rapping: Nicole Ouellette
Video capture and editing: Kassie Strout

Here are the full lyrics:

OGP, how can I say it
Take it like Facebook takes it
An online information system, I’ll explain it
O is for open
G is for graph
P is for protocol like how things work.
Together it’s internet two point oh, let me explain
Facebook invented this so when you share a link
Facebook’s prepared to know just what to think
Like if you have a song and want to say the album name
how long it lasts, and who the artist is
OGP let’s you put it in your code to tell it like it is

Get down with OGP
Facebook knows me
Get down with OGP
LinkedIn knows me
Get down with OGP
Websites know me
Come on come on let me show you what I’m talking about

I’m using OGP like a broader concept
Schema code’s the same idea but still a bit different yet
It’s a markup code that covers a few more things
Like has products and people settings
Have you ever see someone’s recipe in your Pinterest search
With a list of ingredients as part of the written work
Click their pin and you see their blog and all their creds
That’s data being collected and spread.
How does Google know I’m the Nicole Ouellette
that writes the articles on this very concept?
I had to add the markup code all up in my site
so search engines come index it and place nice.
You web types know what I’m getting at?
Think Google has the time to figure where you at?
Then you don’t understand what Moores law’s all about
The internet doubles every 5 years so stand out!
OGP and Schema also means when your friends share
Your website on a social media, the info follows them there
Microdata for social and search is what you gotta know, if your website’s gonna grow

Schema and OGP
Google knows me
Schema and OGP
Bing knows me
Schema and OGP
Yahoo knows me
Schema and OGP
Everybody knows me
Schema and OGP
The Internet knows me
Come on come on let me show you what I’m talking about

When I hear a brother talking metatags or keyword domains
I know his information is old like old school days
Doesn’t know search engines have changed the rules
Since ‘94 we’ve got lots more tools.
Knowing Schema and OGP can get your famous
No room for keyword stuffing SEO B.S.
If you want on-page optimization that plays by the rules
Those ignoring microdata are playing fools.
So whether your peeps are on their phones
Or sitting at their computer all alone
They look for information and OGP and Schema hook them up
And your website is what’s coming up.

Peace. Breaking Even represent. Old school’s cool for rapping but new school’s cool for websites.

Kassie is a distance runner and a distance reader really. She lives in Ellsworth Maine and, while she might be quiet when you meet her, will throw out something witty when you least expect it.