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Periscope After: How Your Videos Live On

periscope-iconNot sure how many of you are into Periscope but I kind of love it. To those who haven’t used it, Periscope is a live video app/social network that is tied to your Twitter account (though since launching you can now use the app without Twitter). You film live video and people can leave comments, send you ‘hearts’ (if they like it) and more.

Some of the things I have watched on Periscope:

  • Quebec preteen answering questions about her life en francais
  • Skateboarders in Iran
  • Part of someone’s birthday party in France

Of course, beyond the day to day stuff, people are also using Periscope to build their brand, holding live Q and As or sessions about certain topics of interest. Honestly, if you are comfortable on live video, it’s a pretty cool way to connect with people.

Like any live event, though, there are only a certain amount of people who can be there as it happens. Some people want to watch it afterwards, or rewatch it. Here’s an example from my life.

I am on a local committee related to economic development in my town. They had someone come and present about tax increment financing (TIFs) from southern Maine, a good three hour drive away. The scheduled the presentation to start at 4 pm. Several of my friends couldn’t make it but wanted to see it and I immediately thought of using Periscope to capture the event.

I could almost feel the room collectively eye roll as I took out my phone and began filming. I saw people began watching. There were 25 people in the room that day but 52 people watched live. The reason I did it though was for the people like my friends who wanted to watch it after.

Periscope has recognized that both live and recent videos are valuable, which is why on both the ‘Home’ screen and the ‘Map’ screen, you can easily watch live videos (the red dots) or recent videos (in blue):

periscope-map-view

You may ask yourself, besides going on the Periscope app, how can people see my Periscope videos after the fact?

Make sure your Periscope settings for your account are set to ‘Autosave Broadcasts’. Otherwise they go poof.

If you need some help with this, click here. Anything you’ve recorded before turning on this autosave won’t be on Periscope anymore. Trust me, learned that one the hard way!

Decide if you want them on your device or online somewhere instantly.

So there are pros and cons to each of these. If you just have your broadcasts downloaded to your phone, you can put them in some video editing software and spiff them up before, say, uploading them to Youtube or your website where they will live.

I am more relaxed (or we can say lazy) and want this to happen automatically, which is where Katch comes in:

katch-screen

Katch is a service you can use that takes your video and allows it to go live somewhere besides Periscope automatically. As you can see, once on Katch, we get options about it. Here is the link to where this video lives online: https://katch.me/breakingeven/v/19807ccd-9fdc-3165-b923-c0c6b7bf8f80 (PS Periscope people get really annoyed when you don’t film vertically, regular video watchers get really annoyed when you don’t film horizontally. I switched to horizontal about 2 minutes into this broadcast. Sometimes you just have to pick your battles!)

You can sign up for Katch with a Twitter account and get this set up.

If you want about a bajillion other ways to save your Periscope video, this Quora post has them. 

I think it’s best to think of your Periscope video as having two audiences:

  1. The live audience that will ask you questions and give you feedback to roll with while you broadcast. For those people, be interesting and responsive.
  2. The replay audience who is watching it after the fact for information. For these people, wherever your video lives, give them a context and a reason to watch (what are the main points? who was your audience? etc.)

Thinking of both these audiences will give you the most bang for your buck. The revolution may be televised but a lot of people are still going to watch it after the fact.

Nicole runs Breaking Even Communications, an internet marketing company in Bar Harbor Maine. When she’s not online, she enjoys walking her short dog, cooking with bacon, and trying to be outdoorsy in Acadia National Park.

Your Video ‘Style’

I would never market myself as a video producer. If you want someone good, go see Mike Perlman. But if you want short videos to stick on your Facebook page with light editing (as in maybe a title shot and closing credits with maybe some background music that fades in and out), I’m your gal.

So in talking about making these social media videos with a new client, I wanted to get at what her ‘style’ was. Here are a few I’ve come up with:

Option A: The Highly Produced Video


Pros: Short, edited, and educational, these videos are meaty without being overbearing. They are conversational, sure, but not much fluff.
Cons: You need a professional to make things look this great, which means having a budget and something specific you want to accomplish. Assuming you are able to put professional looking aspirations aside, you’ll be needing something to drive it in terms of content (ex: user questions, a very clear topic). Probably not likely to ‘go viral’ but, as you have probably figured out, that’s not what it’s all about.

(There are other times I mention Marie Forleo on this site. Try this blog post, this one,  and this one.)

Option B: Interview Style

Screen Shot 2015-12-01 at 4.35.59 PM
Pros: Involves other people, zero production value. To be fair, most of the big shots (Marie Forleo above included) started with these kind of videos. Also all you need is a webcam, a mic, (headphones too so there is less echo), and some screen capture software. You can get this whole tech setup for under $50. Clearly who you interview is infinitely more valuable. Plus, not only do you get to share the video on your network but also the interviewee will likely share it to theirs. Double exposure!
Cons: When you involve other people and have low production value (see the ‘Pros’ section), you have to be interesting. Because you are the interviewer, you should be ready to carry it if you have to (some people are not fun in an interview situation). Also, since you may each be in your own individual location, while you can control things like lighting and sound quality on your end, you have to trust the person you’re interviewing is taking an equal amount of care.

Think of interview type videos as the ‘you gotta walk before you can run’ of online video. It’s a good way to start.

Option C: Teaching Session


Pros: Can cover more material (or in more detail), can have notes, can market a series of these as a course in the future (yay money)
Cons: Makes people think of school so you have to be extra interesting about it (Look at the way Moz lays out the notes and this dude’s mustache as examples of this.)

This is an often overlooked style because few can pull it off. But if you’ve got interesting material that’s not going to ‘happen’ in less than 5 minutes, this allows your video to be meaty and get people your content in both visual and auditory ways. If you create videos this way, you can also turn them into an online course (more on that in a future blog post). Websites like lynda.com and Skillshare are popular for a reason!

Option D: Scripted


Pros: Scripted, can make it pretty short
Cons: Having to be ‘clever’

So you may ask yourself, Nicole, why did you separate this from the ‘Highly Produced’ option? Well, I’d say this kind of video (which I get is a commercial) is more scripted. I am doubting in Option 1 Marie Forleo has scripted everything she is going to say and has it down to the letter. I’m also doubting she’s thinking about scenes or storyboarding out what each frame looks like.

If you are a less confident presenter, having the script (and potentially working with other people, having multiple camera angles, etc.) gives you options.

As important as what your video is about, having a style can give you a structure to work with, especially if you are feeling a little blocked. I’m sure now that I’ve named these, you can think of other examples of each. If you are thinking one style speaks to you more than the others, watch videos like the style you want to emulate for more pointers. How long are they? What are good things you should copy? What’s the pace like? Take notes and you can keep these in mind as you make your videos.

So stop thinking video equals perfection. It doesn’t. People just like watching videos… so go make one already!

 

Nicole runs Breaking Even Communications, an internet marketing company in Bar Harbor Maine. When she’s not online, she enjoys walking her short dog, cooking with bacon, and trying to be outdoorsy in Acadia National Park.

The Revolution Will Be On Video

I’m on video not because I’m vain but because that’s where things area headed. We can learn a lot from video’s less intimidating predecessor: photos.

When I began my website, a fellow blogger (after seeing a picture of me on Facebook) told me I should add my photo to the sidebar of my blog. She reasoned that I was attractive and it could only help for people to see me. (For context, in case you don’t know me, I am no great beauty. I’m not the kind of person who would cause a traffic accident or inspire Train would write a whiny song. My brand of attractiveness is soccer mom/Tylenol commercial, which honestly is just fine with me.)

It’s probably hilarious for you to hear a story about someone suggesting someone else upload a photo of themselves (and me not just doing it immediately), but this was kind of novel. Back in 2007, not many people had their pictures on their websites. And even parts of the internet you would actually associate with having pictures (ex: real estate listings) had a limited amount. For example, in 2009, the Maine MLS data feed fetched tenish photos at a time. I remember because the real estate agent wanted 25 photos but since they weren’t in the feed, we had to custom program the page to display the ten photos from the feed plus additional ones.

In 2015, can you think of even a low end real estate listing with only ten pictures? I feel like I see 25 photos of some peoples’ breakfasts sometimes.

I looked for a graph supporting my observations and thought this was a pretty good one (originally on The Atlantic- click over to see other fun graphs!)

photosonplatforms

Anyway, photos were a new frontier and having them made you cutting edge. In 2007-2008.

In an age of Instagram, Facebook albums, and phone cameras, we now get to be clever with photos. They are not novel but expected. Now taking better photos is important, which is why we have a workshop about taking photos with your smartphone happening this week at our business.

Video is now the novelty.

As I try to coax clients to be in videos (because we always want to be ahead of the curve), there is more resistance then there was when I was begging them for headshots. It does feel more personal for someone to see your facial expressions, hear your voice, and see your unfiltered face (though some video software, like Google Hangout, lets you do some flattering edits if you take time to figure it out). Video also feels like a bigger deal to do. You want a tripod, lighting, a non crappy background, perhaps a microphone or a non-echoy room. There is just more to consider.

Because of this additional consideration, there never seems a time you feel ‘ready’ to make a video. Every time I think of making a video for Anchorspace, for example, I am usually not wearing makeup or otherwise feel not suited for the camera. So two weeks ago, I decided to do a voiceover with photos and stick it on Facebook as an initial video. I spent about two hours on it after I finished cleaning the Anchorspace bathrooms and kitchen. (I really want to set this up as glamourous as it was.) The resulting video was kind of low budget but under 1 minute and got through my main marketing messages.

For comparison, I’ve been posting still photos of the inside of Anchorspace as well. Let’s look at the stats for this somewhat crappy photo:

facebookanchorspace-imagestatsNow here are the stats for my similarly crappy video:

Screen Shot 2015-08-17 at 12.30.59 PM

Yes there are more views but honestly, the impressive thing is how many more times it was clicked on. And that some people watched the whole thing (5% but still).

Screen Shot 2015-08-17 at 12.25.13 PM

For the final version of this experiment, I should do a real video (me on camera talking at least part of the time) but this just to show you even a crappy video will get you more attention than a photo, probably because novelty. So don’t be afraid of making something and putting it out there.

Now if you think this was my cop out, I assure you you can see more of us on video on our Google+/Youtube channel: https://plus.google.com/+BreakingEvenInc/posts  And yes, every time I see a video of myself, I always think ‘Is my face that round?’ and ‘Why do I move my hands so much?’ But despite my lack of perfection, I am more than willing to be ahead of the curve and in 2015 that means with a camera rolling in a video sense.

I urge you all to consider video… because I bet you can expect where a graph of video uploads between 2013 and 2018 is going to be trending when it exists. Be ahead of the curve and get out from behind the lens. You may be surprised who watches.

Nicole runs Breaking Even Communications, an internet marketing company in Bar Harbor Maine. When she’s not online, she enjoys walking her short dog, cooking with bacon, and trying to be outdoorsy in Acadia National Park.

The Amy Schumer Moment (Or Era)

The world has been watching a lot of Amy Schumer lately.

I watched a video someone on Facebook shared, of her on the couch at Ellen and Ellen laughing so hard she was practically crying. It was when I read her speech at the Gloria Awards that I was hooked. Here is that speech.

I then proceeded to watch two seasons of Inside Amy Schumer practically back to back.

Yes, we’ve had shocking reality shows for awhile.

Yes, we’ve had female comedians pushing boundaries before.

I actually struggled to find a video clip for this blog. (The best ones are not so appropriate, but the one I have above gives you an idea of the style of the show.)

So why are we blogging about Amy Schumer besides the fact that she’s pretty, funny, smart, and someone who you’d clearly want to hang out with?

Amy Schumer has a clear brand. 
Her comedy, if I could summarize it, is intelligent and slightly shocking feminism. From women’s role on late night comedy shows to actresses celebrating someone’s last #$%^able day, Amy has given herself enough room to be creative but enough of a clear message that it can come through in all her material.

Amy Schumer is honest.
In 2015, we are of the era that people should be real. We love untouched Instagram pictures, knowing someone’s tweets are actually coming from them. Amy Schumer feels authentic. You can tell that, while she probably has some savvy PR people helping out, she is true to what she wants to say and her fans love her for it.

Amy Schumer is talking about topics that are important to people.
Plenty of comedians, male and female, are funny, smart, and seem pretty honest but their messages don’t necessarily get as far because they aren’t trying to effect change. Amy Schumer’s messages are not only funny but a cultural commentary that has gotten people talking more about feminist topics like body image and discrimination in our culture.

Amy Schumer is leveraging video.
Video is increasingly popular as more people view the internet on their mobile devices. (Let’s face it, you may not watch a 10 minute comedy video at work but you will watch it lying on your couch with your phone.) Amy Schumer isn’t blogging but instead thoughtfully producing videos and using sites like Facebook and Twitter to get them to her followers. Pretty big change in peoples’ video watching habits in the last couple years, huh:

Anyway, whether you love or just like Amy Schumer, watch her online. She is owning in the internet in a way I think we all could learn a little something from, whether we would talk about our sex lives on stage or not.

 

 

Nicole runs Breaking Even Communications, an internet marketing company in Bar Harbor Maine. When she’s not online, she enjoys walking her short dog, cooking with bacon, and trying to be outdoorsy in Acadia National Park.

Chef: The Best Movie About Social Networking I’ve Seen

I’m one of those people who enjoys learning more about my topic when I am off the job. I read social media books and magazines… and have even tried to watch “Helvetica” (a movie about the font).

I just couldn’t do “Helvetica”… it was too cerebral for me. There are enough things in my life that make me feel dumb that I didn’t make myself watch this movie.

When I agreed to watch “Chef” on Saturday night with my friend Megan and her daughter, I thought I was watching a movie about a five star chef who ends up with a food truck. I wasn’t expecting so much of it to be about social networking. Here’s what I liked about it.

Chef Takeaway 1: It didn’t treat Twitter like Facebook’s ugly stepsister.

In this movie, Twitter plays a main role, some critics say it’s a ridiculously large role but I appreciated that this movie showed how Twitter works and why it’s powerful/cool. Bonus points for seeing the tweets being typed in and then having them turn into a bird an ‘tweet’ off into the world as they were sent.

tweetsinchef

Chef Takeaway 2: It touched on a bunch of social networks. 

Sometimes movies about blogging (I’m looking at you ‘Julie and Julia’) make the main character blogger sit at their computer for hours on end, tortured by the writing process.

Here’s the thing. Some of us are writers (I say us because I am literally typing this with a big smile on my face) and some are not. In this movie, we’re not only introduced to short form writing (tweets) but also other media like Youtube and Vine.

The range of what could be possible is enough to give the movie watcher a sense of what is possible but doesn’t go into the ‘how’ enough to overwhelm people.

Chef Takeaway 3: Your kid can do your social networking…kind of.

There’s always some extremely rude person who tells me after a presentation that their kid can do what I do. (Kind of insulting since I don’t walk up to THEM and tell them a kid could do their job but that’s besides the point.)

Here’s the thing about this movie: the kid is PASSIONATE about the business. That’s why he does a good job marketing it. It’s not that he’s young and up with technology (though that helps). I’m of the mindset that if you are open to learning and passionate about what you do, your business will do well on social media with you at the helm… though if you either a) don’t want to take care of it or b) need a little technical or other assistance, that’s what people like us are for.

So if you want to watch a movie that will make you want to tweet or eat a grilled cheese (I am still thinking about the grilled cheese in that movie), I recommend ‘Chef’. You won’t think hard necessarily or feel like you are in a social media marketing workshop but it’ll get you thinking… which, let’s face it, is pretty powerful.

Nicole runs Breaking Even Communications, an internet marketing company in Bar Harbor Maine. When she’s not online, she enjoys walking her short dog, cooking with bacon, and trying to be outdoorsy in Acadia National Park.

Online Video and SEO

Way back when, search engines relied heavily on text. But in the age of Youtube empires and search results including videos, it is time to realize that video and doing well in online searches actually go hand in hand.

videoinsearchresults

Think about it:

Youtube = Search Engine

Youtube is the second largest search engine in the world after Google and attracts 157 million unique visitors per  month. So people are going directly onto Youtube to find information they need.

Worried about your performance in Google? Videos are 53 times more likely to be on the first page of search results.

So if you want to do good in search engines, make videos, upload them with good titles and descriptions to sites like Youtube or Vimeo, and make sure in the description and on your profile, you link back to your own website.

Video Websites = Social Networks

Youtube has 1 billion monthly active users (as of March 2013). Vomeo has 25 million members with a 70%+ international audience. In other words, people go on video sharing websites (not just large networks like Youtube and Vimeo but video sharing sites/curating sites like Upworthy or Godvine) and not only watch your initial video but all the videos on your channel (this obsessive watching has a term now: binge watching).

So not only do people connect with your video, they might see what else you have to say, what else you are liking and commenting on, and otherwise want to interact with you.

Video = Sticky website content

There are entire websites built on curating specific groups of videos (Upworthy and Godvine above but also even very specific websites like Twitch, where you can watch people play online video games in real time).

People are four times as likely to stay on a website that has video on it. In other words add video to your site and not only are people more likely to come but they’ll also be more likely to stay.

Video = Less competition (for now)

I do this exercise when I talk to groups.

1) How many of you have watched a website video this week? (99% of people raise their hands.)
2) How many of you have watched a website video today? (Depending on the time of day it’s at least 50% but sometimes close to 99%.)
3) How many of you have made an online video in the last month? (0 hands go up)

In other words, here is this thing that people want but not many people are making. A low supply/high demand scenario at its best. If you are the ones making the videos that other people are watching, you win!

So this is why we have resolved to do more with video this year: because not only is it a cool thing to do but also because it is worthwhile in terms of online visibility. And it’s never been easier folks so step in front of that camera and let’s see what you’ve got!

Click here to binge watch Tech Thursday… 

Nicole runs Breaking Even Communications, an internet marketing company in Bar Harbor Maine. When she’s not online, she enjoys walking her short dog, cooking with bacon, and trying to be outdoorsy in Acadia National Park.
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