by Nicole Ouellette | Sep 30, 2016 | This Week In Business
When we think of an “event,” most of us forget that they don’t have to be a one time thing. This is especially true if you’ve had the foresight to record them. For instance…webinars! Not only can you host a webinar live but you can offer...
by Nicole Ouellette | Aug 5, 2016 | Marketing Monday
So you’ve written a press release. You have followed all the helpful tips we’ve written about them, you have distributed it, and you are done. Congratulations. Now what? Well…there’s the internet. We often say here at Breaking Even, ‘Make...
by Kassandra Strout | Jul 1, 2016 | Social Media
For our area, summer is an important time for the local economy. From Memorial Day Weekend to mid-October, the area comes alive with businesses reopening for the season and lots of visitors. As marketers, we tend to have a watchful eye on what different businesses are...
by Kassandra Strout | May 30, 2016 | Marketing Monday
You might assume that an auto museum with over 50 collections (rotating and permanent) tucked away in Seal Cove would easily slip into stagnancy when it comes to marketing and self-promotion. Seal Cove Auto Museum proves this assumption wrong- in fact, they go above...
by Nicole Ouellette | Mar 28, 2016 | Marketing Monday
I saw something very interesting happen a few weeks ago. A woman who runs an online business academy created a document of case studies, which she sent to her email list about 48 hours before registration closed. Normally, Marie Forleo is really on brand and all her...