by Nicole Ouellette | Jul 22, 2016 | Email Marketing
The A/B testing theme continues! So far, we’ve talked about A/B testing in a very general way. Then, we specifically discussed A/B testing related to websites where I listed at least twenty specific (i.e. annoyingly small) things you could test. Then, we talked...
by Nicole Ouellette | Jul 13, 2016 | This Week In Business
Every month here at Breaking Even, we try to have a loose theme. This theme determines a series of blog posts, our monthly email newsletter subject, and gives us an opportunity to dive into a concept we think people should care about. How many of you have said one of...
by Nicole Ouellette | Sep 30, 2013 | Marketing Monday
You know that thing you did… the one that didn’t work? No, I don’t know about it exactly. I just know I have a few things I’ve done that didn’t work and assumed you had at least one too. So why didn’t your last...
by Nicole Ouellette | Mar 1, 2011 | Marketing Monday
The idea of A/B testing has long been used with designers but definitely has applications with online marketing as well. It was my friend Lynn Cyr, a user interface designer, who introduced me to the concept via a blog. A/B testing is simply testing two versions of...