Marketing Monday: Calfinder Blog
Every Monday, I talk about individuals or companies promoting themselves in a neat way online. Feel free to contact me to nominate yourself or a friend; I’m always looking for new ideas.
When I think of groups of people who have a good excuse to not be on the internet much, I think of building contractors.
I know a few contractors (from my hardware background) and when someone wakes up super early to work hard on a construction site all day, it is perfectly understandable for them to not have time to, say, catch up on blog reading on their lunch break. Those of us chained to our desks (you know, in a nice way!) have it easy as far as following internet trends.
Calfinder is a nationwide service matching contractors with home renovators. Part of their site is a frequently updated blog about remodeling trends, DIY tips, and information about locations and contractors. I use this blog as an example with some of my clients (and have emailed it to my family a few times) to show what a company can do with a blog.
Here’s what I like about Calfinder: