How To Market Your Restaurant Online
I love food. For awhile, I was a ranked Klout influencer on the subject of avocados. True story. What makes me really sad is when I go into a restaurant and it’s awesome but there is no way anyone would know about it. Here are a few easy wins you can do with...Marketing Monday: Chinah Dine-ah
The Chinah Dine-ah has an email list of hundreds of people and a Facebook page with thousands of fans, which is not obvious when you look at their site. The reason? They’ve come up with a systematic way of asking people to keep in touch and consistently produce a little piece of Maine people can follow online.
Diners, upon receiving their check, also get a little card to fill out if they want to keep in touch via email. Because it’s easy, many people do.
The owners of the restaurant send out weekly updates not only about their specials but about staff, area events, and other news. They also have a weekly drawing for a gift certificate to the restaurant. And every week, owner Norm includes his ‘column’ called From The Corner Booth.
Marketing Monday: Finn’s Irish Pub
Every Monday, the Breaking Even blog profiles a person, business, or organization doing cool things online. Have a nomination? Let me know about it!
My friend Paul set up a Facebook page for Finn’s Irish Pub, a restaurant in downtown Ellsworth. Since Paul owns the building (in his working life he is one of a food distributor for independent restaurants), he has a vested interest in making the restaurant work and decided to set up a Facebook page to help promote it.
With over 500 fans, Finn’s regularly updates their page, posts photos of their food, and let’s people know about local events.
What I really liked, however, was an interaction a couple weeks ago centering around the question: Should Finn’s make a separate kids’ menu?