Marketing Monday: Stingy Scoundrel Book
Every Monday I profile a person or business doing something cool to promote themselves online. Think there is someone I should consider? Contact me and let me know!
Breaking Even began as a personal finance blog back in 2007. Since then, it’s become about business and other things on occasion but a money theme, even if barely noticeable at times, runs throughout. (It’s no coincidence, for example, that TCT crafts mostly cost under $10 to make.) When asked what my blog is about, I say “Money. Well, kind of.”
That said, I still follow a lot of personal finance and money bloggers and when Phil Villarreal sent me an email a few months ago about reviewing his how-to-save-money book and I accepted, because I like books, especially when they are free and go with the theme of my blog.
I noticed a few weeks after our communication that reviews of his book were all over the blogosphere. Then, his book became a New York Times bestseller.
How’d he do it?
