podcasts

Personal Development for Busy People

One of the number one reasons we don’t follow through on something is because of the time commitment it takes to get it done. We’re all busy people, so when it comes to working out, reading that book the internet is raving about, or starting up a new hobby that you think looks interesting, the number one justification is “I don’t have time for that!”

I consider myself “busy people.” Until recently I was working 2 jobs (1 full/1 part time), helping my dad with housework at his place once a week, working out regularly, and trying to have a healthy pregnancy. When I was juggling all of those things, I did still manage to find time to incorporate personal development in my schedule. Here’s how:

Listening to podcasts. Podcasts are a great way for on-the-goers to work some personal development into their day. You can listen on your commute if you’re driving, taking the bus/train, or even walking. I also like to catch up on podcasts when I’m doing chores like dishes or folding laundry. Listening to a few episodes of “Side Hustle School” makes things feel less tedious.

Reading. Probably one of the most difficult personal development mediums for me to follow through with is a book. It’s the easiest one for me to bail out on at the end of the day when I start winding down. Do I really want to read this book that’s going to make me think more after a day of thinking, or should I just watch South Park and completely veg out? Knowing that this is the easiest way for me to self-sabotage, I started bringing my book to the gym after work and reading on the elliptical. Some days I will set my alarm 15 minutes early and spend that time reading before doing my morning routine. If audio books are your thing, you can also listen to personal development books using the same tips from the podcast section above.

Please appreciate that it was very difficult to snap a picture of me reading while also maintaining balance on the elliptical.

Online Learning. To me, online learning is anything from signing up for a 30 day course of some sort, following a certain blog/topic, or enrolling in an online class. These all have varying levels of commitment, but regardless you’ll want to have an internet connection and a computer/tablet/phone so you can participate. The next is creating the time to get online solely for personal development reasons (i.e. not Facebook). For an online course, you’ll obviously need more time than reading someone else’s blog posts, which you can do standing in line for groceries or on the bike at the gym.

Asking Other People. If you’re at a loss for what podcast to listen to or what book to read next, ask someone you know who is into that sort of thing. All of the podcasts I listen to were recommended to me by someone else. When I was looking into things like personal fitness certification and starting a blog for fun/just because, I asked for recommendations for books to read and started paying more attention to different techniques/plugins used on my favorite bloggers’ websites.

What do all of these things have in common?

No matter how you decide to get your personal development fix, there are a few things you can do to set yourself up for success.

  • Know your weaknesses. For me, that’s the desire to wind down at the end of the day and watch something brainless on t.v. Knowing this, I incorporate personal development time into a workout, while I’m doing chores, or by setting my alarm earlier in the morning.
  • Find something you’re genuinely interested in. If you’re already a busy person, it’s going to be even harder to motivate when you’re dedicating time to something you have “meh” feelings about. Find something that you want to pursue and it’s amazing how much harder you’ll work to make time for it.
  • Make the time. Speaking of making time, one of my favorite time related quotes is “You have just as many hours in the day as Beyonce.” Even if it’s not an ideal amount of time, spending 10 minutes on something every day is better than spending no minutes. You can also think of personal development as a way of shortcutting your learning time because you’re learning from an expert and that will save you time and money in the long run.
  • Be Organized. One of the best tips I’ve heard from Side Hustle School was that if you’re a busy person trying to work a side hustle, organization is key. If you only have half an hour of time set aside to work on a project, have an agenda before you sit down so you can get right to it instead of spending 5-10 of those minutes hemming and hawing about where to start. Making lists at the end of a work day or as you go to bed can be a great way to have ‘what’s next’ ready to go for next time.
  • Make yourself accountable. When you’re busy, it can be easy to just say “Eh, there’s always tomorrow.” The problem is when you keep pushing things to tomorrow you’ll never get them done. Find a way to make yourself accountable for personal development- if it’s a matter of paying for something because that makes you feel accountable, then consider signing up for an online course. If you’re more accountable when it comes to other people, find a friend who also needs some accountability help and make it a weekly check-in. Click here for the blog we wrote about accountability partners if this is going to be part of your lifestyle.

More reading when I couldn’t fall back to sleep on Saturday morning. Great way to start the day!

No matter what type of personal development you’re trying to pursue, there is always a way to fit it into your schedule! Try some of the tips mentioned above and find out what motivates you.

If you have any tricks for fitting personal development into a busy schedule, or recommendations for books/podcasts/etc, please comment or send us a message!

Our online course, Internet Marketing For Artists, is online and ready for you! For $30 and 30 days, you can learn the basics of online marketing, search engine optimization, and business marketing best practices for your artistic business… all in 15 minutes a day or less. Click here to learn more or sign up: http://breakingeven.teachable.com/p/internet-marketing-for-artists

 

Kassie is a distance runner and a distance reader really. She lives in Ellsworth Maine and, while she might be quiet when you meet her, will throw out something witty when you least expect it.

Marketing Monday: Sponsorship vs. Advertising

This weekend, I was listening to one of my favorite podcasts (Real Talk Radio with Nicole Antoinette). She announced her goal for the podcast- to be totally sponsorship free and community supported, which I thought was pretty cool. Right now, this model is in experimental stages, but I think it’s a great idea and seems to be a good direction for this particular podcast.

patreon

I’ve just started branching out in my Podcast world, and have been picking up on the different forms of sponsorships. My first thought was, “How exactly is this any different than advertising?” This is how I’ve come to understand it: paid sponsorships are to advertising what squares are to rectangles. Paid sponsorships are a type of advertisement, but not all advertisements are paid sponsorships.

Unlike radio advertisements or commercials, paid sponsorships are more of a partnership. Brands usually ally themselves with podcasts that have similar target audiences and interests. For instance, a podcast about fitness might be partnered with a granola bar company or outdoor apparel store. This way, the sponsor makes a smart investment (trying to reach people who are actually interested in their product) and the podcaster is making money/sharing potentially useful information with listeners.

Sponsored ads on podcasts tend to cause less of an interruption for listeners. According to EOFire, “The current “Industry Standard” podcast sponsorship is a combo 15-second Pre-Roll and a 60-second Mid-Roll.”  The Pre-Roll is just the time before the podcast actually begins, and usually only happens for the first 15 seconds. The Mid-Roll ad happens during the middle of the podcast, is a little bit longer, and can have the podcaster’s unique artistic twist. For instance, one podcast I listen to does recaps of Bravo shows, and will often do their mid-roll ads imitating the Real Housewives. This freedom in delivery makes the listening experience a bit more fun. The podcaster also has some skin in the game, and aren’t going to botch an ad.

Sponsored ads work for a lot of podcasts, but many also take donations from listeners (like the podcast I mentioned at the beginning of this post). This usually happens through their website, or through crowdfunding sites such as Patreon. There are usually incentives for listener sponsorships, like access to bonus material, the ability to submit questions for interviewees or for the podcaster, and so on.

Personally, I don’t mind sponsored ads in podcasts (although admittedly I’ll fast-forward through them sometimes), especially if it means my favorite podcasts get to keep coming back on air every week. At the same time, I hope the ad-free podcast model proves successful- the great thing about the internet, and creating your own stuff in general, is that you get to call the shots.

For more info, check out our blog post about making money with podcasts.

You may also appreciate we did a Tech Thursday about this.

And Nicole wrote about her real life podcasting experience here.

Kassie is a distance runner and a distance reader really. She lives in Ellsworth Maine and, while she might be quiet when you meet her, will throw out something witty when you least expect it.

Tech Thursday: Podcasts

This Tech Thursday, Nicole is solo and talking about podcasts: one of her addictions. How do people make money podcasting? How has podcast popularity changed in the last few years? What are some of Nicole’s favorites? It’s all in this video!

(Here’s the link referenced talking about podcast audiences in 2015.)

Nicole runs Breaking Even Communications, an internet marketing company in Bar Harbor Maine. When she’s not online, she enjoys walking her short dog, cooking with bacon, and trying to be outdoorsy in Acadia National Park.

Video Killed the Radio Star. And then there were Podcasts.

oldschoolradio
Technologically speaking, I am always a few steps behind the crowd. People who don’t know me assume I’m savvy because of age and job (neither of which are relevant to technological expertise), and people who do know me would never make that assumption. Although podcasts aren’t exactly “technology,” this seemed like a good way to get everyone on the same page and lower their expectations for what I’m about to share. Last week, I finally figured out podcasts.

Let me back up a bit. As a kid, I never appreciated my dad’s affinity for talk radio. He spends a lot of time driving, and insists that music is only fun for so long. My annoyance at talk radio (defined by my adolescent self as any radio program with more talking than music) persisted until my freshman year of college. After school breaks, Dad would usually drive me back to Lewiston on a Sunday morning (a 4 hour car ride), and we’d listen to Garrison Keillor. The first time, my iPod was accidentally packed beyond my reach, otherwise headphones would have been lodged in my ears. Now, my opposition to talk radio seems similar to how I viewed “real life” movies when as a young child, not understanding why anyone would be interested in a movie that wasn’t animated (note: I may have actually referred to them as “adult” or “grown-up” movies, which caused some confusion back in the day).

Anyway, these long treks back to Bates became one of those bonding moments, and we always tried to schedule the drive back to Bates during Prairie Home Companion. It also inspired a mid-term presentation on Radio Shows for one of my courses (we talked about the failed broadcast of War of the Worlds). Fast forward to a couple weekends ago, and I was driving back from Connecticut with Alison. Sick of listening to the same music, nostalgia tugged at me, and suddenly I wanted to hear a story. Another friend had recommended the Serial podcast a few weeks before (he’d just driven to Pennsylvania). Without really consulting Alison, I decided that we were going to listen to Serial (which involved figuring out how to access podcasts- something I’d never attempted). After beasting through the series in 30 hours, I decided that it’d be fun to explore what people find so enthralling about podcasts (myself included, now that I’ve figured them out):

podcast

1) Head Games. So, in my rambling introduction, I mentioned the sentimental value of listening to a radio show. Others may get that twinge of nostalgia from listening, too. Plus, certain shows, such as Prairie Home Companion and Serial, require a certain amount of mental energy and imagination. You aren’t being shown all the details, so your creative muscles have to flex a bit.

2) Hands free. Audio is a convenient information delivery system. In other words, you can multi-task. If you’re commuting, at the gym, cleaning your house, washing dishes, doing some data entry, you can just plug in your headphones and go. And yes, while stopping to smell the roses is highly recommended, we do live in a fairly bustley world where the more you can do, the better.

3) It’s free. Most podcasts are free for the listening, which, let’s face it, most of us appreciate. I’m not one to turn down free knowledge…More information on how obtaining podcasts here (in case, like me, you aren’t entirely familiar with how the process works and want more information).

4) The possibilities are endless. There are plenty of different topics and formats as far as shows go. You can even create your own for your business- its a similar idea to our Tech Thursday videos- they don’t directly make us money, but they’re informative and we have fun making them.

Call it coincidence, but two days after finishing Serial I saw this article on podcasts and radio broadcasts, which offers the following suggestion:”Rather than listen to the same songs you’ve heard over and over again on your way to or from work, why not keep up with the latest trends of marketing?” (Also, number 5 on the list is Prairie Home Companion, so this seems like a legitimate list). Here’s to listening!

 

 

Kassie is a distance runner and a distance reader really. She lives in Ellsworth Maine and, while she might be quiet when you meet her, will throw out something witty when you least expect it.