Marketing Monday: Working With Creative People

Every Monday, I profile a business, person, or website doing neat things online. I thought I’d take a little break from the usual format and talk about something I see a lot: business owners working with the creative people they hire: webdesigners, writers, graphic artists, internet marketers, etc.

Admittedly, I’m somewhere in between. I do creative services for people but I feel like I also do a lot of organization of creative people to keep things moving forward too. Here’s what I’ve learned over the last couple years:

1. You might not know exactly what you need but be as specific as you can with what you do know. There is a reason you’re hiring someone to create a logo, a website, a painting, or anything really: You don’t know much about it or you don’t have the time/interest to do it yourself if you do. Creative people understand this.

That said, to get the best quote possible, be up front with what you do know: budgets, other players on the project, and deadlines are all helpful. It’ll keep the person from doing something embarrassing like bring up the name of a rival company or time wasting, like generating a quote for a project four times your actual budget.

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