online video

Live Video: Some Considerations

You’ve been reading our posts about live video and thinking, “Hey, I want to do this!”

First of all, go you.

Second of all, besides downloading a live video app (like Periscope) and thinking about what you want to talk about, what else should you know?

Here are a few considerations, in no particular order, that we’ve learned so far in our live video adventures:

Consideration #1: WiFi will drain your battery much slower than going through your cell phone’s network.

(If you want some technical explanations why, here’s a Quora post about it.)

 

I was filming the Belt Sander Races, a local tradition that helps us all get through the winter with some humor. I had a cell signal but the 20 minute introduction of all the contenders sucked 50% of my battery. Angry fans begged me to keep filming but since I didn’t bring my backup battery, I let them down by getting only one race on tape. I know, I know.

If you can, get on the WiFi connection of wherever you are filming. If you can’t, bring a backup battery. Video over data is going to suck battery faster than other things apparently. Lesson learned, I’ll be ready next year for the Belt Sander Races.

Consideration #2: If you are hosting a webinar, consider a corded internet connection.

It’s one thing if, when you are attending a webinar, your WiFi connection resets and you miss five seconds of what the speaker says but what if the 200 people attending your webinar experience this kind of outage, even once? Not good.

You may have noticed using Periscope that the signal cuts in and out at times, and that’s to be expected. But if you are hosting a business-y webinar (something more formal or that people are paying to be at), do it over a corded internet connection to avoid latency issues. (More tips on hosting webinars here.)

Consideration #3: Experiment with timing… and tell people it’s happening WAY ahead.

There are some tools like Tweriod which will tell you when your Twitter followers are most active online, so that might be a good place to start with a time to Periscope.

But what if your Twitter followers are most active at 1 pm and you can’t Periscope at your day job? Don’t worry, just pick a time and let people know WAY AHEAD.

You can experiment with timing by trying to scope during different days/times of day and see what feedback is like. There seems to be no one, right answer for the best day/time… which is annoying but also probably accurate.

Consideration #4: Your videos are NOT automatically saved anywhere.

If you want to save your videos, you’ll have to download them to your device or use a program like Katch.me. You’ll have to also put it in your settings that you want this to be a regular thing that happens. More in this blog post about this issue but just to warn you if you did something brilliant and didn’t save it less than 24 hours after, it went *poof*forever.

If you want more tips for offering live video, this article is pretty darn useful: http://sociallysorted.com.au/21-periscope-tips-broadcasts/

Nicole runs Breaking Even Communications, an internet marketing company in Bar Harbor Maine. When she’s not online, she enjoys walking her short dog, cooking with bacon, and trying to be outdoorsy in Acadia National Park.

Service Businesses and Live Video

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Now you may look at Periscope and think you have a pretty good idea who the early adopters are. I mean it’s not shocking to think “Who would like live video?” and come up with the following lists:

  1. Big companies with big marketing budgets who always want to try ‘the next thing’.
  2. Bored people.
  3. Teenagers.
  4. Sports people. (Think about it, what else besides sporting events and The Bachelor do we all collectively watch live really?)

In our little series here, we’re going to treat businesses that sell products and businesses that sell services separately, not because they are actually very different but because some of the applications can be seen as slightly different. Here are a few types of service providers I found one afternoon on Periscope…

Workout Professional

If someone is going to be yaking in your ear for an hour as you huff and puff on the treadmill, wouldn’t you want to know this person’s style first? My one and only session with a personal trainer didn’t go so hot because we just didn’t jive and I would have loved to be able to have known that up front.

Getting to know personal trainers on Periscope is a low risk method. In learning not only whether someone prefers squats or stair climbs, you can also find out a little deeper about their personal philosophy, experiences, and more. We found a rooftop chat from a Denver area fitness professional:

rooftop-chat-personal-trainer-periscope

Note from Paranoid Middle Aged Nicole: You may want to be careful about broadcasting where you live. You can actually disable location settings with Periscope. If you are a parent/wanting to be extra careful about this kind of stuff generally, this article has a pretty good non-technical explanation of some concerns.

Financial Planners

As we’ve worked with financial planners in the past, I know what a landmine social media can be for them in regards to all the regulations on their industry.

I saw a financial planner on Periscope and my first thought was “How is she getting away with that?”

Turns out live video broadcasts straddle the line between ‘public communication’ and ‘broadcasting’. (You can register and read the article we read here.)

financial-planner-periscope

Again, if I am going to be sharing my personal finances with someone and need to trust them, what better way than seeing them on video to give me an idea of if we’ll get along or not?

Social Media Consultant

This one’s a no brainer. But I liked this person’s application of the Periscope technology. Videotaping a conference presentation on Periscope not only allows non-attendees to see what you have to say but lets people know you are speaking at that conference. Sort of instant cache. And if you want to get better as a speaker, what better way to get feedback than from stone cold strangers who don’t want to look you in the eye? (In this case, there were glowing reviews but you get what I’m saying; if someone was going to be critical, this would be a relatively ‘safe’ way for them to do so.)

social-media-conference-periscope

Think about it, if you’re going to hire someone to do services for you or your business, don’t you want to get to know them? That’s what Periscope allows you to do… from the comfort of your own smartphone. 

Service businesses can communicate a lot about not only the owners but the customer service experience using video. If someone wants to know if your cafe is loud or what it’s like to get a pedicure at your spa, video is a great way to show not tell. We all are getting to the point in our Instagram lives where we kind of know those photos are staged but staging a perfect 20 minute live video would be difficult to impossible. (Aside: this video about ‘Instagram Husbands’ made me chuckle the other day.)

If your a service professional, how do you see yourself using Periscope? If live video isn’t your thing, how do you educate you prospective customers?

Previous posts:

Non-profits and Live Video
Product Businesses and Live Video

 

Nicole runs Breaking Even Communications, an internet marketing company in Bar Harbor Maine. When she’s not online, she enjoys walking her short dog, cooking with bacon, and trying to be outdoorsy in Acadia National Park.

We Can All Go-Pro

A couple years ago, when I’d first heard of GoPro, I assumed it was something used exclusively by hardcore outdoorsy people or extreme sports enthusiasts. It may have started out that way, but after watching a 60 Minutes segment with Go-Pro CEO Nick Woodman the other night, it seems like this product has morphed into a household name. I felt pretty inspired by the whole thing.

GoProLogo

An Entrepreneur at Heart

In particular, Woodman’s entrepreneurial spirit captured my attention. Here was an almost 40 year-old guy who seems a LOT younger. This is not solely based on appearance, but use of words like “stoked” (which I love), his high energy level/exuberance, and clear passion for what he’s created. (As an additional disclaimer, I’m terrible at gauging other people’s ages). Go-Pro was by no means his first business idea. In the early 2000s, when he was 24 (my current age), he started a business called Funbug, which didn’t take off.

Everyone loves a comeback story.

Instead of giving up completely, Woodman retreated (abroad and then in his VW van) for some personal reflection, and came back with GoPro. The power of example here doesn’t just lie in the idea of perseverance. Sure, Woodman was wildly successful on his second go-around with innovation, but what struck me was how his approach changed. The idea and prototype process for GoPro started around 2001, but it took another ten or so years before it really took off (check out this timeline from Forbes for an in-depth look at GoPro’s story).

Video Sharing for All

But just why is something like Go-Pro so popular? Besides setting itself apart from regular cameras, or their rivals-the smartphone (it has been referred to as a “rugged gadget,” which seems accurate), GoPro found itself “in the right place at the right time.”

Video sharing, as discussed in a few of our other blog posts (like this one on SEO and online video), is becoming increasingly prominent in the online world. We have sites like Upworthy, YouTube, and Vine, which all rely on video content. GoPro offers a way to create and star in your own video, whether your idea of hardcore is slack-lining between skyscrapers or taking a swig of milk straight from the bottle (don’t act like you haven’t done it).

Example Footage:

Along the lines of the “every day,” there’s this video of the baby on a skateboard. People enjoy it because it’s cute, simple, and accessible. There wasn’t a huge amount of skill required for this particular video (although this baby would probably disagree), so people get the sense of “Oh yea, I could maybe make something like that!”

Other videos are a bit wilder. These take you on a different kind of journey, perhaps in a plummeting-to-the-ground-in-a-freefall sort of way. They’re fun to watch because many of them give you a sense that you’re there, too. You get to see what’s going on, from a safe distance, and who knows- maybe you’ll want to go do something bold, too. For those who enjoy skydiving, surfing, taming grizzlies, running with bulls, or that sort of activity, GoPro offers a way to document it and say “Hey, check out this thing I just did!”

Kudos to GoPro for showing us how marketing, perseverance and passion can help a business flourish (even if it takes some time). Who knows if I’ll ever go skydiving or do that crazy flying squirrel thing, but if I do, you can bet I’m getting it on film.

 

Kassie is a distance runner and a distance reader really. She lives in Ellsworth Maine and, while she might be quiet when you meet her, will throw out something witty when you least expect it.

Tech Thursday: Being Pun-ny Online

Warning: Terrible jokes ahead.

Have you seen those businesses on Facebook or Twitter that just seem hilarious? How do they do it, anyway? 

We have a few ways you can showcase your sense of humor online, and they’re pretty punny. As a disclaimer, Nicole only knows one joke (which you’ll see in the video), and Kassie can’t get through telling her jokes without laughing pre-punchline, but in terms of online marketing, we can tell you what’s going to be good for business!

 

As a bonus, here is a chart that demonstrates our take on approaching humor:

 

Nicole's Chart of Funny

Nicole’s Chart of Funny

Kassie is a distance runner and a distance reader really. She lives in Ellsworth Maine and, while she might be quiet when you meet her, will throw out something witty when you least expect it.

Online Video and SEO

Way back when, search engines relied heavily on text. But in the age of Youtube empires and search results including videos, it is time to realize that video and doing well in online searches actually go hand in hand.

videoinsearchresults

Think about it:

Youtube = Search Engine

Youtube is the second largest search engine in the world after Google and attracts 157 million unique visitors per  month. So people are going directly onto Youtube to find information they need.

Worried about your performance in Google? Videos are 53 times more likely to be on the first page of search results.

So if you want to do good in search engines, make videos, upload them with good titles and descriptions to sites like Youtube or Vimeo, and make sure in the description and on your profile, you link back to your own website.

Video Websites = Social Networks

Youtube has 1 billion monthly active users (as of March 2013). Vomeo has 25 million members with a 70%+ international audience. In other words, people go on video sharing websites (not just large networks like Youtube and Vimeo but video sharing sites/curating sites like Upworthy or Godvine) and not only watch your initial video but all the videos on your channel (this obsessive watching has a term now: binge watching).

So not only do people connect with your video, they might see what else you have to say, what else you are liking and commenting on, and otherwise want to interact with you.

Video = Sticky website content

There are entire websites built on curating specific groups of videos (Upworthy and Godvine above but also even very specific websites like Twitch, where you can watch people play online video games in real time).

People are four times as likely to stay on a website that has video on it. In other words add video to your site and not only are people more likely to come but they’ll also be more likely to stay.

Video = Less competition (for now)

I do this exercise when I talk to groups.

1) How many of you have watched a website video this week? (99% of people raise their hands.)
2) How many of you have watched a website video today? (Depending on the time of day it’s at least 50% but sometimes close to 99%.)
3) How many of you have made an online video in the last month? (0 hands go up)

In other words, here is this thing that people want but not many people are making. A low supply/high demand scenario at its best. If you are the ones making the videos that other people are watching, you win!

So this is why we have resolved to do more with video this year: because not only is it a cool thing to do but also because it is worthwhile in terms of online visibility. And it’s never been easier folks so step in front of that camera and let’s see what you’ve got!

Click here to binge watch Tech Thursday… 

Nicole runs Breaking Even Communications, an internet marketing company in Bar Harbor Maine. When she’s not online, she enjoys walking her short dog, cooking with bacon, and trying to be outdoorsy in Acadia National Park.

Tech Thursday: How to Avoid Shady Web Developers

This week’s video is all about weeding out the wrong sorts of people to work with (in terms of web developers). But, how do you tell if a web developer is shady? Interestingly, the signs are similar to dating a shady sort of person. Does he/she nag you about your site’s appearance or overall function? Is he defensive or secretive about offering examples of past work? And, finally,  does he only have ONE client that he seems to mention all the time?

The moral of the story: If someone gives you a weird vibe, do you really want to trust him/her with your business? Don’t settle!

Kassie is a distance runner and a distance reader really. She lives in Ellsworth Maine and, while she might be quiet when you meet her, will throw out something witty when you least expect it.
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