Tag Archives: online video

Marketing Monday: Netflix

21 December

Every Monday, Breaking Even profiles a business, non-profit, or blog doing cool things online. Have an idea? Let me know!

Netflix

Netflix is causing 1/5 of internet traffic after the workday. I bet if people could sneak it more easily, it would also be affecting traffic during the work day too.

I heard this crazy statistic a few weeks ago: 20% of all internet traffic during prime time (7 pm-10 pm) is used by people streaming Netflix videos.

What is Netflix doing that’s allowing their influence to grow and grow?

It allows you to try it for free.
My friend Sam gave me a try Netflix for free for two weeks card. You can also find this same deal online. And as a Netflix user, I got this offer over email to send to my friends.

Clearly the two weeks free offer is in no way exclusive but I bet Netflix is tracking how all these offers are coming in… and adjusting strategy accordingly.

Netfix has a flexible pricing structure, nice for different people using the service.
Recently, you can now stream Netflix online for $7.99/month, which is slightly less than the minimum DVD mail service, which makes sense since the streaming allows Netflix to save money sending DVDs.

If you are going to offer services, it makes sense to have a tiered system, allowing you to serve more people effectively.

Netflix has a ‘Give Netflix’ tab… perfect for the holidays.
If you have a website, you need to address how/where people can get gifts on it, or at least put the idea in peoples’ minds. Netflix has a tab that makes you think about it. This is the time of year where people are looking to spend money, and increasingly spend that money online. Why not on your site?

But remember people aren’t buying gifts for themselves but for others. Make it so people can ship to a different address, add a gift tag, or do other services that make a purchase more gift-y.

To see more cool things Netflix is doing with marketing, see this great blog post…

Marketing Monday: SAMMY Awards

26 October

Every Monday it’s a website, company, or non-profit doing cool things online. Contact me if you have an idea of someone or some company I should profile.

One of my clients let me know about these social media awards called the SAMMY Awards, presented by DIGIDAY and given for social media, marketing and advertising campaigns. Mostly given to large companies, these awards can still give ideas even to smaller businesses. This year’s winners included:

U by Kotex’s social media campaign/website: http://www.ubykotex.com/

Mad Men Yourself’s avatar creation program: http://www.amctv.com/originals/madmen/madmenyourself/

American Express’ Open web forum: http://www.openforum.com/

Notice these brands aren’t necessarily selling something directly but are instead offering good online content, providing something interesting people want to share, and subtly making the website visitor aware of the product. It’s a soft sell, folks. We could all learn something about that, myself included!

To see a full list of the winners, check out: http://www.sammyawards.com/

This Week In Business: Remote Services Edition

04 September

The beauty with a website business is that, at least theoretically, you should be able to have a customer anywhere. Note the ‘should’.

In my first year of being full time, all but one of my clients was in Downeast Maine. (And the non-local one I met at a local party through a local friend). I like being in Maine so this was fine with me. But the whole point of an online business is to reach out further than you would in terms of geography. Ideally, I think my lack of remote work made me a bit worried that my skills wouldn’t translate beyond my geographic area.

In addition to making a video on the main page of my site (which a few new clients have told me made them a lot less nervous about contacting me) and otherwise proactively seeking out work, I now have multiple remote accounts, and my first ever client I’ve never met.

I finally set up an Elance profile to be even more proactive about seeking out work.

My friend Dorrie had written me out a bunch of links she had heard on a business radio show a few months ago. The paper has been on my desk since; I had enough work at the time but thought if I was going to reach beyond coastal Maine, this might be the way to do it.

I finally set up an Elance profile a couple weeks ago, if only to have the chance to bid on projects that sounded interesting. I’ve bid on a small one and, since I haven’t heard back yet, I’m guessing I didn’t get it. Oh well, you win some, you lose some!

I’ve been awarded the bid for my hometown Chamber’s new website.

I put in a bid for the Chamber of Commerce’s website in my hometown of Fort Kent Maine. Months went by (and I checked in a few times) but when I hadn’t heard a few months later, I decided to start taking steps to ensure I’d have enough work through the winter. I set up the Elance profile, beefed up my LinkedIn account, contacted anyone who might have leads for me, and bid on parts of larger projects with friends/colleagues.

I just got the call yesterday afternoon that I got the bid for the Chamber. Getting to help my hometown market itself and getting my business funded through the winter? Win win. Also it just goes to show you that when you just let go, sometimes the thing you were holding on to just shows back up.

I got a call from a professional organizer in Texas, and got my first ever client I’ve never met.

I’ve done some work with Kim, a web/graphic designer (a friend of a friend, someone I’ve only talked to once on the phone and exchanged a few emails with). Then one of her clients contacted me about possible work this past week. Now, I have a client in Texas, and hopefully will have a few more more if I do well.

I began helping manage a friend’s website… in the UK.

My friend Phil (who I actually met through this blog) decided a few months ago to buy a website or two as an investment. I semi-helped him look at stuff on Flippa.com, which in case you didn’t know is the Ebay of websites. He ended up buying two costume selling websites (or as they say in the UK, fancy dress) that we’re in the process of doing some SEO on, adding products to, etc. As the site manager, I’m getting some good experience in managing an ecommerce store (and not just marketing it). For my efforts, I get a cut of the profits, which motivates me to do more on the sites and also helps my friend out.

Once we figure out international shipping, etc. I’ll link it on here but for now, it’s fun to tweak/improve a website that’s already profitable. Starting from zero can be exhausting so this is a nice, different experience for me.

In other words, while I am still doing lots in Maine, I know that my business can only grow if I can look not only at my area but beyond it in terms of possibilities. This allows me to try different kinds of work, make new contacts, and maybe eventually the opportunity to travel.

Here’s to proving to myself (and others who may want to hire me) that I can not only do work remotely but do it well, and beginning to reap the benefits of having a web-based business.

So out of curiosity: Who is your furthest away and/or most random work contact or client, and how did you meet them?

Fun Friday: Chef Dan

19 February

Let me just say right off that I am far from being some kind of smooth lady on the relationship front. But I’ve recently did something where I accidentally encouraged my new boyfriend to do something nice for me, and then it kept happening.

Dan likes to cook. The second meal he made me, I decided to take out my digital camera and record him on video.

The next day, I watched it. What surprised me was that the video was actually good. I asked if I could post it on Facebook, thinking his friends would get a kick out of it. Almost immediately, he got phone calls, emails, and comments, mostly asking when the next video was coming out.

Next video?

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Marketing Monday: Mardens

29 December
Know an individual or business doing something cool to promote themselves online? Let me know about it and they might be featured as part of Marketing Monday.

Part of the Marden's charm is embracing their own campiness. The rest is good marketing of it.

This week’s inspiration actually came to me as I was driving in the middle of a snow/ice storm back home from Christmas festivities.
A radio ad in the middle of the Maine woods had the familiar Marden’s jingle but urged me to join Marden’s on Facebook and Twitter. I especially perked up when they mentioned to visit the Marden’s website to see the weekly flyer before it got into the newspapers.
For those of you less familiar, Marden’s is a Maine institution, known in part for its cheesy catchy jingle “I should have bought it, when I saw it, at Mardens!” and for its great deals on everything. (If you don’t have to feed it, Marden’s sells it.) It’s a salvage store with locations across the state, meaning its inventory is not only location dependent but also constantly changing.
Marden’s would no doubt be a success in Maine regardless of publicity (Mainers are in general a practical people who love a deal) but all it’s promotional efforts have made Mardens the success it is today.
Here’s what Mardens is doing right:

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