online portfolio

New Site Launch: Jeremy Frey

Jeremy Frey is a rock star in the basket world. His one of a kind creations go for thousands of dollars (or tens of thousands in many cases). They take months to make and every detail is perfect. When I saw them in his workshop I was blown away.

When we began working with Jeremy, orders were a little slow and he was gearing up for summer shows. He had applied for and gotten a grant to develop a website and some branding materials, knowing that these tools would take him further then he could go at several yearly shows and with his current client base, many who collect his work.

He wanted to reconnect with people he had lost touch with and find new customers who were specifically searching for him online (and clearly not finding him).

We took care of the website part while Jason at Loop Design Group worked with Jeremy on the logo/branding. Since this was finalized earlier this week we can write about the project (we had a stand in header so Jason and Jeremy could work without pressure and so in the meantime so Jeremy would have the site to use for his shows).

jeremyfreyhomepage

I like to joke with Alice about having an inherent bias against black background color websites. (I had a proto-hipster boyfriend about ten years ago whose blog was black with white writing as were the black and white photos he posted. He wrote deep thoughts on this site and it makes me roll my eyes to this day to think of it.) But this website really changed my mind about the whole ‘black background is a moody teenager’ thing.

Alice is right, done properly it can look artistic, and depending on font choices and other design elements can look either ‘boudoir’ or ‘masculine’. In this case, clearly masculine.

Alice also wanted to incorporate lots of basket textures since Jeremy’s work is so intricate. (Loved the Facebook icon she came up with!) These were only used as touches since we didn’t want it to seem over the top.

jeremyfreyportfolio

Since Jeremy’s baskets are made to order (with custom colors, etc.) a shopping cart was not necessary but we did want to communicate that people could order with the website. ‘Baskets Available For Order’ in the menu as well as a custom inquiry form below each basket type meant that people understood they could order without us having to actually show every kind of basket that Jeremy could make (hint: a lot, like hundreds).

But most importantly is Jeremy happy with this site? “I”ve already gotten a lot of inquiries from it.” he said. He says mainly in the way of people he’s lost touch with over the years that have found him and his work again as well as some new customers.

I know many artists who hesitate to spend money on their websites… but  I think people would be surprised that they’d make their investment (if not more) back by just having somewhere online people could see their craft.

Check out Jeremy’s site if you want to learn more: http://jeremyfreybaskets.com/

jeremyfreyportfoliopage

 

 

Nicole runs Breaking Even Communications, an internet marketing company in Bar Harbor Maine. When she’s not online, she enjoys walking her short dog, cooking with bacon, and trying to be outdoorsy in Acadia National Park.

Marketing Monday: Tom’s Terrific Tattoos

Every Monday, Breaking Even looks at a person, company, or website doing something cool to promote itself online. Have an idea for a future Marketing Monday? Let Nicole know!

I recently went with a friend to Tom’s Terrific Tattoos, located in Ellsworth Maine. I’ve long seen the bumper stickers on people’s cars. I feel like I even heard about the place before moving to Downeast Maine, probably because the name is so memorable.

When one of my friends wanted me to go with her to get her tattoo, I jumped at the chance to finally see the inside of TTT’s.

Being memorable, especially in the creative industry, really pays off.

Have a memorable name.
If you are thinking of naming a business or rebranding a part of your business, a memorable name can help people keep you in mind when they are ready to make a purchase.

Give away free stuff with your memorable business name on it.
I noticed on the counter, Tom had bumper stickers and business cards with the business name on it. Also, he give my friend a ‘goodie bag’ which included one of the bumper stickers as well as care supplies for the tattoo.

A variety of promotional materials are available on the counter at Tom's Terrific Tattoos. A side effect of making your business name fun: people will want to promote it.

Have a website with examples of your work.
Tom has a fairly basic website with examples of his work. If I was shopping for a tattoo place, I’d want one with a website, if only because I would feel a business with a website is more established. Is this important when I’m considering someone putting a needle into my body? Absolutely. Is it important to other people? I can’t say for sure but probably.

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Nicole runs Breaking Even Communications, an internet marketing company in Bar Harbor Maine. When she’s not online, she enjoys walking her short dog, cooking with bacon, and trying to be outdoorsy in Acadia National Park.

Fun Friday: Chef Dan

Let me just say right off that I am far from being some kind of smooth lady on the relationship front. But I’ve recently did something where I accidentally encouraged my new boyfriend to do something nice for me, and then it kept happening.

Dan likes to cook. The second meal he made me, I decided to take out my digital camera and record him on video.

The next day, I watched it. What surprised me was that the video was actually good. I asked if I could post it on Facebook, thinking his friends would get a kick out of it. Almost immediately, he got phone calls, emails, and comments, mostly asking when the next video was coming out.

Next video?

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Nicole runs Breaking Even Communications, an internet marketing company in Bar Harbor Maine. When she’s not online, she enjoys walking her short dog, cooking with bacon, and trying to be outdoorsy in Acadia National Park.

Marketing Monday: Garfunkel and Oates

Every Monday, I talk about individuals or companies promoting themselves in a neat way online. Feel free to contact me to nominate yourself or a friend; I’m always looking for new ideas.

It’s almost a sure thing to say that video is the next big internet thing.

Alright, that came out wrong. I am certainly not saying that people aren’t using video effectively now but I think that in the next few years, just like now most everyone has a website, in a few years most everyone will have video on their website. And as cameras get more affordable and videos get more search engine friendly, there will be more of a reason then ever to finally get in front of a camera.

Having recently begun to appreciate Youtube more myself, I have begun checking out cool videos. Among my favorite ‘series’ is Garfunkel and Oates.

 

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Nicole runs Breaking Even Communications, an internet marketing company in Bar Harbor Maine. When she’s not online, she enjoys walking her short dog, cooking with bacon, and trying to be outdoorsy in Acadia National Park.