non-profit

Non-Profits And Live Video

This month’s upcoming email newsletter is going to be all about live video. Click here to subscribe if you want to learn more!

As non-profits increasingly use video to tell their story (or have individuals try to tell another story as in the Planned Parenthood controversy), live video is going to play an increasingly important role.

Live videos have a couple things going for them:

  1. They are not expected to be highly edited or scripted, meaning production takes less time.
  2. They are transparent, as the people in live videos are not only off the cuff but responding to online or real life commenters as the comments are made.

Live Video For Donors

So I’ll admit it, I couldn’t find any non-profits using Periscope to solicit donations. There are certainly ideas out there of how it could work but no compelling example.

Sometimes though, innovation starts in the business world. And while you may be thinking that you could broadcast a live event or founder question and answer or someone/something your donations have helped, you may be thinking “Building goodwill makes sense, but where does the money come in?”

This:

cash-me

Since people are watching from their phone, they are also paying from their phone. Services like Cash.me were the missing link for me to ‘get it’ in terms of how people can make actual money on Periscope. So why couldn’t someone, live watching you rescue a whale or give a child a pair of shoes, send you money while watching your non-profit doing real work in real time?

Live Video For Colleagues

It’s, of course, easy for non-profits to go right to the donors as a first audience. As a money grubbing capitalist (something I say mostly jokingly), it is certainly where my mind goes first!

But lots of non-profits work with other organizations or have an occasion to get colleagues together. It made me think of how the City of Vancouver, despite being large, can have citizens involved in it’s initiatives via live video on Periscope. They used Twitter to talk about it:

twitter-periscope

They used Instagram to talk about it:

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And I’m sure they used other social media to talk about it. If you missed talking about it and wanted to, I dare say it was your fault. 🙂 So Periscope could be used to get all your colleagues in the ‘same room’ in a way that’s both easier for everyone.

Live Video For Who You Serve

As a non-profit, you also have a group of people who benefit from your work. And while we saved this important group for last, I am sure you can also see opportunities with educating those you serve about the work you’re doing with them so you can do it better.

The Mayo Clinic has a lot of informational videos (I missed the live #colonoscopy- ‘bum’mer). They get major points for educational content and hashtag usage.

mayo-clinic-periscope

Interestingly, they videotape their radio show as well, showing how you can have the same content be in multiple formats to ensure it reaches a large audience.

(In putting out these blog posts, I don’t want you to read this and think “Sigh, one more thing we have to do.” Instead, this is meant to inspire you to think “Oh, this would help us solve X issue” or “We’d do Y better with Periscope”.) Like everything online, Periscope is a tool in the giant hardware store that is the internet. And with that in mind, we’re working on a series of these posts about live video so stay tuned! In the meantime, are you brave enough for live video? Let us know!

This month’s latest email newsletter will be all about live video. Click here to subscribe to it!

Nicole runs Breaking Even Communications, an internet marketing company in Bar Harbor Maine. When she’s not online, she enjoys walking her short dog, cooking with bacon, and trying to be outdoorsy in Acadia National Park.

Donation Form PSA: Part 2 of Many

This series was inspired by Quarter Life Poetry and my fascination with Microsoft Paint. There are all kinds of excuses why people aren’t making online donations and, as the appeals letters, commercials, and annual asks roll in during the most generous time of the year, we like to think of this series as your public service announcement to get your cause (or your favorite non-profit) a donation form on your own website. More information here! 

Part Two: People already feel good about making donations to nonprofits and causes they care about…but what if it was a gift that kept on giving? When you give the option to donate via credit card, you’re offering that much more incentive for people to donate to your nonprofit. When marketing to conscious consumers, it may be helpful to keep other motivators in mind, like credit card points and airline miles your donors get from giving. Now that is a win-win!

Stay tuned next week for another reason you need to take the hassle out of donations with an online form.

 

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Related post: Donation Form PSA: Part 1 of Many

Kassie is a distance runner and a distance reader really. She lives in Ellsworth Maine and, while she might be quiet when you meet her, will throw out something witty when you least expect it.

Donation Forms: A PSA (Part 1 of Many)

This series was inspired by Quarter Life Poetry and my fascination with Microsoft Paint. There are all kinds of excuses why people aren’t making online donations and, as the appeals letters, commercials, and annual asks roll in during the most generous time of the year, we like to think of this series as your public service announcement to get your cause (or your favorite non-profit) a donation form on your own website. More information here! 

Part One: I never have envelopes, so sometimes I have to whimsically make them. And it doesn’t go well (think kindergarten craft project, but it’s not as cute when you’re a 20-something). Most of the time, I have a book of stamps lying around my desk. That is, until this past spring when I accidentally mailed my stamps along with a letter and had to go into the post office to mail the letter (a week later than intended). In other words, this poem is silly but has a foundation in reality.

Stay tuned next week for another reason you need to take the hassle out of donations with an online form.

donationform_stamps

 

 

Kassie is a distance runner and a distance reader really. She lives in Ellsworth Maine and, while she might be quiet when you meet her, will throw out something witty when you least expect it.

Website Launch: Community Development Society

cdsdesktopview

cdsmobileviewWhen a website is meant to serve a lot of people, you have to balance the needs of everyone.

The Community Development Society has hundreds of members worldwide. Many are involved in committees within the organization (so they need access to info regular members wouldn’t get). And, just like any membership organization, CDS has to attract new members and provide enough public information that people understand what the organization does and want to join.

The new CDS website is not only responsively designed but accommodates these separate audiences.

Created in Joomla 3.0, this website not only serves as a resource to thousands of visitors a month but shows what an open source CMS like Joomla is capable of in terms of function and customization.

Member Only Area

All members receive log in information when they join the organization. Once logged in, members see a special sidebar of content only they can access.

Members who want to blog are assigned permissions to do so and they can add and edit their posts on the website without accessing more sensitive areas.

As per the organization’s request, the profiles are connected to an internal social network, allowing logged in members not only to post to forums, create blogs, or see specific content but also create and maintain a profile that others can see and connect with… you know, once logged in. (We’ll be working with CDS this winter on further refining this feature with the help of member feedback.)

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Tagged Content

The homepage of the website displays the organization’s most important information for members and non-members alike but since the organization does publish content on social issues and about a variety of locations, it was important for this website to be able to have tagged content.

Tagging ensures people can move around the website and browse easily on topics most of interest. (The search feature is great if you know exactly what you’re looking for but tags can let you stumble upon cool content.)

cdsresponsivegoogleform

cdsresponsivegoogleform-mobileviewGoogle Apps Integration

The organization wanted the ability to have forms on their site but, rather than submissions getting sent via email, wanted them in a spreadsheet committees could edit and access easily.

Since they have been using Google Apps over the last year, this seemed like an opportunity to use them to handle conference submissions in a way that would cut down back and forth emails (they are all stored in a spreadsheet) and allow people to access/edit them while keeping a copy of each revision.

Not sure why anyone would want to fill out an in-depth form like this on a phone but it’s responsive too.

Training Videos

Because members are in many locations (and more than a handful of people needed to be trained on website updates), it made sense to make video tutorials on how to do things on the site (in 5 minute increments or less).

Every time someone asks about something, we make a video and put it on CDS’s own private Vimeo channel, in addition to the videos we thought necessary to have at site launch. This way, if someone forgets or a new person takes over, they are a short, fun video away from being able to do something on their website.

Though we launched this site back in May (!), we have only just now had time to write about it. So congratulations to CDS on their site and here’s hoping it inspires not only membership but activism in community development, a worthy cause indeed.

Nicole runs Breaking Even Communications, an internet marketing company in Bar Harbor Maine. When she’s not online, she enjoys walking her short dog, cooking with bacon, and trying to be outdoorsy in Acadia National Park.

Marketing Monday: Giving Tuesday 2014

Not matter how you feel about giving money, donating, tithing, or volunteering, I think we can all agree that it’s fun that online has their own version of Cyber Monday in the way of Giving Tuesday. Sure it’s a poke at the consumerism of the season and vaguely self congratulatory but it’s hash tag heart seems to be in the right place.

givingtuesdayhomepage

It started a few years ago as a hashtag and a way to raise awareness about non-profit causes but now they’re a lot more organized. There is a website and coordinated efforts between Crowdrise (an online donation platform), Indiegogo (an online fundraising platform), the White House, and others.

If you look at the Giving Tuesday logo, you’ll see it’s a pretty clever mixture of a hashtag and a heart. Nice!givingtuesdaylogo

Whether you give your time or money or both, Giving Tuesday asks that we all give something today.

Leading up to this event, we have seen lots of marketing efforts in the way of educational videos and the use of the hashtag #UNselfie on especially the more visual social networks like Instagram to raise awareness about giving to those in need. Here are some things last week already showing up:

unselfieinstagram

Despite being a global idea, the Giving Tuesday website is highlighting campaigns in specific geographic areas as well:

minicampaignsusa

It also seems as if organizations have taken this time to use this time to educate their user base. This Heiffer International post and accompanying infographic I thought were particularly good examples of taking the opportunity to have a conversation:

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So we hope you consider doing something, online or offline, for Giving Tuesday. It’s a great sentiment and something we could all stand to remember this time of year where we spend lots of money to realize we could spend some of our finances and effort on something that makes a bit more impact than that scarf your brother probably won’t even like anyway.

(And if you know someone who needs one, we’re doing online donation forms for dayz.)

Happy #GivingTuesday!

Nicole runs Breaking Even Communications, an internet marketing company in Bar Harbor Maine. When she’s not online, she enjoys walking her short dog, cooking with bacon, and trying to be outdoorsy in Acadia National Park.
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