This month’s upcoming email newsletter is going to be all about live video. Click here to subscribe if you want to learn more!
As non-profits increasingly use video to tell their story (or have individuals try to tell another story as in the Planned Parenthood controversy), live video is going to play an increasingly important role.
Live videos have a couple things going for them:
- They are not expected to be highly edited or scripted, meaning production takes less time.
- They are transparent, as the people in live videos are not only off the cuff but responding to online or real life commenters as the comments are made.
Live Video For Donors
So I’ll admit it, I couldn’t find any non-profits using Periscope to solicit donations. There are certainly ideas out there of how it could work but no compelling example.
Sometimes though, innovation starts in the business world. And while you may be thinking that you could broadcast a live event or founder question and answer or someone/something your donations have helped, you may be thinking “Building goodwill makes sense, but where does the money come in?”
Since people are watching from their phone, they are also paying from their phone. Services like Cash.me were the missing link for me to ‘get it’ in terms of how people can make actual money on Periscope. So why couldn’t someone, live watching you rescue a whale or give a child a pair of shoes, send you money while watching your non-profit doing real work in real time?
Live Video For Colleagues
It’s, of course, easy for non-profits to go right to the donors as a first audience. As a money grubbing capitalist (something I say mostly jokingly), it is certainly where my mind goes first!
But lots of non-profits work with other organizations or have an occasion to get colleagues together. It made me think of how the City of Vancouver, despite being large, can have citizens involved in it’s initiatives via live video on Periscope. They used Twitter to talk about it:
They used Instagram to talk about it:
And I’m sure they used other social media to talk about it. If you missed talking about it and wanted to, I dare say it was your fault. 🙂 So Periscope could be used to get all your colleagues in the ‘same room’ in a way that’s both easier for everyone.
Live Video For Who You Serve
As a non-profit, you also have a group of people who benefit from your work. And while we saved this important group for last, I am sure you can also see opportunities with educating those you serve about the work you’re doing with them so you can do it better.
The Mayo Clinic has a lot of informational videos (I missed the live #colonoscopy- ‘bum’mer). They get major points for educational content and hashtag usage.
Interestingly, they videotape their radio show as well, showing how you can have the same content be in multiple formats to ensure it reaches a large audience.
(In putting out these blog posts, I don’t want you to read this and think “Sigh, one more thing we have to do.” Instead, this is meant to inspire you to think “Oh, this would help us solve X issue” or “We’d do Y better with Periscope”.) Like everything online, Periscope is a tool in the giant hardware store that is the internet. And with that in mind, we’re working on a series of these posts about live video so stay tuned! In the meantime, are you brave enough for live video? Let us know!