An Intro to Automation
If it doesn’t matter if a robot does it or a person does it, why not let a robot do it? Contrary to popular belief, automation doesn’t require a computer programming degree or expensive software. This broadcast is a basic intro to the idea of IFTTT.com and...So You Hired A Marketing Intern (Part One)
I’ve worked with A LOT of marketing interns over the years and a large part of what we see is interns who are overwhelmed by being given a giant task like making a company’s entire marketing strategy. In this video, I outline why I think this is ridiculous...One Month of Dollar Eighty
(Clash of the Social Media Ads Part Two will be posted next week. In summary I too aggressively targeted an audience in a town with 12,000 people so they ads didn’t show as much as they could have had a given them a bigger budget or a longer time period to run....The Clash of the Social Media Ads: Part One (Ecommerce/Online Business)
The most expensive video we’ve made! We’ll be running an experiment: $25 spend to Facebook ads, $25 to Instagram ads, $25 to Pinterest ads, and $25 to Youtube ads targeting as close to the same audiences as possible during the same time period. We’ll do this for a) an ecommerce/online business and b) a local business. (This video will be ecommerce site, part two will be a local business!) Are there a lot of factors involved? Yes. Are they 100% comparable? No. Will spending $200 and having some data make for an interesting two part video series? Probably. Could we have spent the money on something dumber? Absolutely. Join us.