by Nicole Ouellette | Aug 16, 2010 | Marketing Monday
Every Monday, Breaking Even looks at a business, website, or non-profit doing cool things online. Have an idea? Contact me and let me know!
It’s easy to do the whole internet marketing bit when things are going well but what about when you have a PR disaster? How do you handle bad press about your company when you’ve made yourself very available online?
Jet Blue had an employee freak out on them last week. He’s been getting tons of press and I don’t feel a need to give him any more.
That said, I do need to say how Jet Blue has handled it seems really great.
They’re keeping calm and carrying on.
The natural instinct when something doesn’t go your way is to disappear for awhile. But JetBlue continues their Twitter customer service and Facebook notifications about news and events.
They briefly and professionally addressed it on their company blog.
It would be weird to completely ignore the controversy but what should you say when you don’t want to be libelous or strangely silent? Read the great blog post solution called ‘Sometimes the weird news is about us…’ They aknowledged what happened and thanked their great employees.
by Nicole Ouellette | Apr 12, 2010 | Marketing Monday
Dana Moos is one of the most useful people I follow on Twitter (@danamoos). I happened to finally meet her in real life at two tweet-ups (that’s a meetup for Twitter users for the non-nerds out there).
Anyone who watches Dana on Twitter or anywhere else sees that she makes great food (usually associated with the hashtag #foodporn), takes gorgeous Maine photos, and otherwise seems to be everywhere at once. I asked if I could pick her brain about how she uses her website, Twitter, Facebook, and other websites and manages to sell real estate.
First question: Do you ever sleep? If so, how do you manage to do your job, study, be a social media superstar, and have fun?
For the most part, I work from home. So if I’m not out showing property, I am on the computer from the first cup of coffee until it’s time to think about dinner! Then I might be back on the computer after dinner for a little bit.
It takes time, dedication, focus and organization! And it has become part of my routine. Just like exercise (which I don’t do as much as I should!) but the time that it takes hasn’t become a chore for me because I can be so creative with it. Any time I can be creative, I’m happy about what I’m doing. In high school and college I was involved in the Arts, then got away from it and into business, now I’m back. But now I can combine both and I love it.
How did you get into using social media? Did it start out with a blog like it did for me?
That’s exactly how I started. When I was an innkeeper, I learned a great deal about web marketing. So when I got into lodging brokerage, The Swan Agency Sotheby’s International Realty has a beautiful website, but I wanted my own, for my listings, my focus. So in December 2008, I designed a blog through Google Blogger (mainelodgingbroker.com) because I didn’t have the time to have a website designed by a professional. Besides, I wanted to take a stab at eventually designing my own! So after my blog was established, I joined Facebook and Twitter. And I follow my stats very closely. Seeing the impact of just these two social media sites, I expanded my blogging and photo blogging, primarily for business.
