Marketing Monday: Superbowl Ads 2011

My theory is companies aren’t trying hard at SuperBowl commercials anymore because of the whole internet marketing movement. That said, I had some fun last night watching some commercials anyway! Here they are, in no particular order: The ‘Aww,...

Marketing Monday: Netflix

Every Monday, Breaking Even profiles a business, non-profit, or blog doing cool things online. Have an idea? Let me know! I heard this crazy statistic a few weeks ago: 20% of all internet traffic during prime time (7 pm-10 pm) is used by people streaming Netflix...

Marketing Monday: Las Vegas Casinos

You may have noticed I’ve been absent. I took my first full on vacation in two years this last week and went to Las Vegas. I spent a total of 3 hours online the whole time I was there, mostly keeping ahead of email. The rest of the time, I just took it all in....

Marketing Monday: Landing Pages 101

A new project I’m working on requires me making some landing pages, which is making people in my life wonder, what is that? A landing page is a page you send people to, usually an internal page of your website with more targeted information. Let’s say you...

Marketing Monday: Nervous Nellies

Every Monday is a preview of a company, person, or website doing something cool in terms of marketing. Have an idea? Let me know! I met Anne Beerits at Nervous Nellies Jams and Jellies when she was one of my first real clients. She was so nice and fun to work with and...

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