by Kassandra Strout | Feb 13, 2015 | Tech
Building and maintaining websites is endlessly fascinating to me, because there are so many different routes to explore in terms of design and functionality. For the sake of narrowing down this topic (and because this blog post would be more like a collection...
by Nicole Ouellette | Dec 30, 2014 | This Week In Business
As we hit the time of year when all of us are feeling like changing (at least a little). But I think whether we want to lose 20 pounds or send birthday cards by mail to all our friends and family, we can all agree that being more productive means we are more likely to...
by John Swinconeck | Dec 5, 2014 | This Week In Business
Last week, I gave an overall explanation of press releases and their purposes. Part 2 breaks down the writing process and the different elements of a successful press release. Writing the press release Here’s a breakdown of the components of a standard press release:...
by John Swinconeck | Nov 27, 2014 | This Week In Business
Got an exciting new product or service, and need to get the word out? Most small businesses have a limited advertising budget, but you can try for some free publicity through your local newspaper, newsletter, online news site, television and radio stations, etc....
by Kassandra Strout | Oct 23, 2014 | Tech
One of the cool parts of marketing online is that, for the most part, it’s free. But sometimes, it does pay to pay for some online advertising. What are the options? Why should you spend money to promote your business on Facebook? We have some answers! This...