by Nicole Ouellette | Sep 6, 2016 | Social Media
I’ve been on the whole video marketing bandwagon for at least six years. Even in its infancy, I had an introductory (terrible) video on the Breaking Even site so people could get to know me. Circa 2010 ya’ll: (Wow, that was painful… but how awesome...
by Kassandra Strout | Feb 26, 2016 | Social Media
In an effort to make Google+ a more “social” network, Communities were formed in 2013. Communities are similar to Facebook or LinkedIn Groups: they are organized by topics or general interests. From a marketing perspective, Google+ Communities are an...
by Kassandra Strout | Feb 15, 2016 | Marketing Monday
My friends and family already know this about me, but I’m a bit of a disaster when it comes to navigation. Getting lost is part of my routine at this point, but there are a few occasions where the process turns from “Aw shucks, I’ve done it...
by Kassandra Strout | Jan 29, 2016 | Social Media
On January 15th, we hosted our first workshop of the year with Jim LeClair of Smart Data Map Services right here at Anchorspace, the coworking space we work out of. We had an impressive turnout, even after capping the registration early (thanks to everyone for being...
by Nicole Ouellette | May 8, 2015 | Websites
I got no short of 50 emails in the last two weeks asking me the same question: Fear mongering much? Some of you may be wondering ‘Why now?’ Well, Google changed it’s algorithm April 21. Some called it ‘Mobilegeddon’ which is something...