Courting Controversy

Courting Controversy

A few major brands have waded into some controversial waters lately, leveraging our current national discord in order to send what is hoped to be a positive message. The results have been all over the map. Here are three recent examples: Budweiser, Born the Hard Way”...
Ethics in Marketing

Ethics in Marketing

Working for a small business that attracts some amazing clients, I’ve never run into a situation where I’m asked to carry out a task or promote something that I’m morally opposed to (and, I have the freedom to politely turn down such a project)....

Marketing Monday: Maine Maven

Know an individual or business doing something cool to promote themselves online? Let me know about it!

I first came across the Maine Maven site a couple years ago. It’s one of those blogs I subscribe to that’s kind of like a good old friend: no matter how long it’s been, I seem to be able to pick up right where I left off.

I was having a bit of writer’s blog when my Twitter friend MargaretsCards suggested I write about Maine Maven. Good idea!

The Maine Maven keeps things fresh and graphically pleasing with a periodically changing Maine related illustration. And that's just the beginning of the thoughtful design.

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