Tech Thursday: All About E-Mail
One of our friends asked us an interesting question about email “How do you prevent email issues like emails not reaching clients or going straight to spam folders – even when clients give you their email address with permission to send them stuff?”...Tech Thursday: How to Get More E-mail Subscribers
How do you get more email subscribers without spending lots of money on a list or stooping to the level of spammer? Here are a few ideas (some of them obvious but hey, we all need to be reminded of obvious)! Next week, Kassie steps from behind the editing to star with...Tech Thursday: How to Manage E-mail
Know that you could be managing your email better? Here’s a few tricks to get you down to a ‘zero inbox’ (though if you are interested in this topic, you should totally read that book). Also a shoutout to emailga.me, the website that makes checking...Marketing Monday: Time Warner Cable
Every Monday, it’s an example of a business, non-profit, or website doing something interesting to promote itself online. Got an idea? Let me know!
Now I’m not a big fan on national cable companies but I thought how Time Warner is handling their Disney/ABC negotiations pretty interesting.
They are keeping customers informed via email.
I’ve gotten a few updates about the current negotiations via Time Warner Cable email (and yes, I opted not to receive anything extra). I haven’t unsubscribed because these emails aren’t frequent. Also in their favor is they tend to be short and all driving customers to another website if they want longer versions of anything:http://www.rolloverorgettough.com/
They are driving their customers to a separately branded website.
Time Warner needs to keep running its day-to-day operations going on their company website, and these cable negotiations are a small part of what it does. So, for this ‘campaign’ they’ve set up a different website for educational (and political) purposes. I appreciate how they have their company name in the sidebar (as in they aren’t pretending to be some third party group). But it is smart of them to keep their advocacy separate from their business, at least in terms of branding.