ellsworth

Marketing Monday: Tom’s Terrific Tattoos

Every Monday, Breaking Even looks at a person, company, or website doing something cool to promote itself online. Have an idea for a future Marketing Monday? Let Nicole know!

I recently went with a friend to Tom’s Terrific Tattoos, located in Ellsworth Maine. I’ve long seen the bumper stickers on people’s cars. I feel like I even heard about the place before moving to Downeast Maine, probably because the name is so memorable.

When one of my friends wanted me to go with her to get her tattoo, I jumped at the chance to finally see the inside of TTT’s.

Being memorable, especially in the creative industry, really pays off.

Have a memorable name.
If you are thinking of naming a business or rebranding a part of your business, a memorable name can help people keep you in mind when they are ready to make a purchase.

Give away free stuff with your memorable business name on it.
I noticed on the counter, Tom had bumper stickers and business cards with the business name on it. Also, he give my friend a ‘goodie bag’ which included one of the bumper stickers as well as care supplies for the tattoo.

A variety of promotional materials are available on the counter at Tom's Terrific Tattoos. A side effect of making your business name fun: people will want to promote it.

Have a website with examples of your work.
Tom has a fairly basic website with examples of his work. If I was shopping for a tattoo place, I’d want one with a website, if only because I would feel a business with a website is more established. Is this important when I’m considering someone putting a needle into my body? Absolutely. Is it important to other people? I can’t say for sure but probably.

+ Read More

Nicole runs Breaking Even Communications, an internet marketing company in Bar Harbor Maine. When she’s not online, she enjoys walking her short dog, cooking with bacon, and trying to be outdoorsy in Acadia National Park.