Marketing Monday: Meatless Monday

Every Monday, the Breaking Even blog takes on a business, non-profit, or website with a good marketing idea. Have one? Send it in!

This morning, I was listening to NPR (on the Maine Public Broadcasting Network) and heard about former marketer now turned non-profit marketer Sid Lerner talking about the Meatless Monday concept him and his firm started as a way to get people to eat healthier one day a week. According to the story, 20% of the American population was aware of the term. Personally, I’ve heard about it on a few blogs I read (I do like food) and I was surprised the recognition of the phrase was that low.

Not just a campaign but a website providing useful information and incentives to step out of their comfort zone one night a week.

Meanwhile, it turns out some college campuses have also bought in to the concept but most younger generation folks aren’t going meatless for cholesterol but for the environment. (Which is a big reason why I eat meat only a couple times a week myself. Holy grain acres, Batman!(As a complete aside, you can read a whole nerdy though somewhat slanted article about grain acres here with neato diagram if you are interested.)

Fun Friday: Things I’ve Learned On Reality Dating Shows

At the end of the week, I write about whatever I want. Because I can.

So my love for television shows that most people publicly shame is well documented. My latest guilty pleasure has been dating shows. I could only stomach about 15 minutes of the Bachelor but the less sincere ones like ‘Seducing Cindy’ and ‘Rock of Love’ make me laugh out loud about group dynamics and the predictability of people’s public behavior.

I’ve learned the following from watching celebrities try to fake sincerely look for love in front of a bunch of television cameras. Single people, take note. Maybe one of these realizations will help you nab the B-list celebrity of your dreams.

One guy, twenty women... and when it comes down to a 40 year old and a 23 year old, guess who the middle aged rock star picks...

Celebrity Reality Dating Show Rule 1. One person has the power.

In any relationship, one person does the choosing and the other is chosen. In the really realistic scenario of living in the other person’s fourth house with the 20-something other people pursuing them, each powerless person will only get more so as the season progresses.

Celebrity Reality Dating Show Rule 2. You have fit in the other person’s life, but they aren’t worried about it working in the other direction.

While you will be asked superficial questions like what music you like or where you grew up, the celebrity will be asking themselves how the potential mate will fit into their lives. They will never ask the reverse question.

Too Cute Tuesday: Mardi Gras Masks

Too Cute Tuesday is a weekly event that involves a craft, a cocktail, and a friendly get together. Join us each week for a different inexpensive craft. Currently there are TCT chapters in Bar Harbor, Maine and Saint Louis, Missouri. If you want to join in on the fun, check out Facebook or contact Nicole.
Mardi Gras always makes me proud to be a French gal. The whole joie de vivre culture, not to mention music, food, and drink, well, it’s a fun time no matter what culture you’re from.
Too Cute Tuesday ends up being on Mardi Gras every year (Fat Tuesday) and this Mardi Gras, we made masks and drank hurricanes in addition to listening to traditional music and eating gumbo beforehand. If you want to follow my whole menu, I modified this gumbo recipe by adding scallops and sausage to it (and omitting less exciting ingredients like celery) and I modified this tarte au sucre recipe to include a bit of vanilla extract. I also made ployes to go with the gumbo, an Acadian tradition. All in all, in addition to a fun craft night with cocktail, there was a meal with dessert and it was all pretty authentically French.
Laissez les bonnes temps rouler!
Jen and I, being goofballs with our final products. but behind those masks is a lot of pride in our work.
Materials:
Exacto knife
Takeout chopsticks (for mask handles)
Scissors
Fabric, old costume jewelry, construction paper, ribbon (for decoration)
Glue gun (for hardcore gluing)
Sue could only stay an hour because she had to run an experiment but look at what she managed to make, and how much fun she managed to have. Now that's the spirit!
Cocktail of the Night: Hurricane (invented in New Orleans, here’s where I got the Pat O’Briens cheat recipe)

1.5 oz. light rum
1.5 oz. dark rum
1 oz. orange juice
1 oz. fresh lime juice (NOT Rose’s or RealLime)
1/4 cup passion fruit juice, or 1 tablespoon passion fruit syrup
1 tsp. superfine sugar
1 tsp. grenadine
Shake ingredients, serve on ice.
1. Serve happy participants food. I guess I can make good soup after all! Pour hurricanes to go with. Ahhh…

Need marketing help?

X