Tag «contest»

5 Tips for Engaging People on Social Media

One of the biggest challenges businesses have with social media is engagement: Generating likes, comments, shares, etc. After all, what’s the point of your social media presence if you’re just shouting into the abyss? Building an audience that will interact with your business on social media can be difficult. But before you get discouraged, take …

5 Ideas for Instagram Marketing

Instagram, like any good social media platform, has in the past 6 months-year added a few new features, which most businesses approach with caution at first. As businesses/people have gotten more comfortable with marketing on Instagram, I’ve noticed a few interesting ways that people are using Instagram to connect with followers and current/prospective customers. Here …

Marketing Monday: Superbowl Ads 2011

My theory is companies aren’t trying hard at SuperBowl commercials anymore because of the whole internet marketing movement. That said, I had some fun last night watching some commercials anyway! Here they are, in no particular order: The ‘Aww, clever!’ Commercial I laughed out loud because beavers are ridiculous but at the same time, thought …

Marketing Monday: My Smile Bites!

Every Monday, I profile some cool promotional idea I run across and why I think it’s effective. Have a cool marketing idea your company is putting in place? Contact me, I might write about it!

When I think of 1-800-DENTIST, I think of happy but generic looking people on the phone helping me find a dentist. Not exactly something new.

I was contacted by Jill, one of their marketing folks, about the video contest they are holding which I do find interesting.

The basic idea is that contestants upload a 1-2 minute video talking about why they need a smile makeover. The winner gets up to a $30,000 smile makeover. You may remember that Office Depot had a similar upload your video to win contest for small businesses called ‘Survival of the Smartest’ that ran this summer.

Here’s why I think the campaign is interesting: