by Nicole Ouellette | Mar 22, 2022 | Advertising
You know that more collaboration is better and you’ve seen big brands do it… but how can you as a small business owner combine powers with other small businesses in this way? If you have similar markets (AKA same customer), a similar goal (AKA growing your...
by Nicole Ouellette | May 16, 2016 | Marketing Monday
When being in business for awhile, like being in any relationship, it can be easy to get into a rut. You find what works and do more of that. You get into a routine and go along your way, nose to the ground. Problem: We have had literally hundreds of clients from...
by Nicole Ouellette | May 6, 2016 | Marketing Monday
When people want to work with you, sometimes they’ll try to get you to do things outside your pay grade. I take it as a compliment but am quick to deflect. I’ve been asked to design rack cards, be an event planner, co-create an app, start a real estate...
by Kassandra Strout | Oct 19, 2015 | This Week In Business
Occasionally, we have clients and non-clients ask if Breaking Even can help them with certain services that, as a company, we’ve decided not to get into (like logos, print design, and video production). “But we know some people who do exactly _____.”...
by Nicole Ouellette | Dec 12, 2012 | Websites
What can your website designer do for you? They can do a lot. But there are some things that are unrealistic to expect. Here’s the breakdown: Making Decisions A website designer can create a website that minimizes your headaches/decisions. This morning, I...
