Marketing Monday: Maine Grind
Every Monday, we discuss a cool marketing idea happening online and off. If you have an idea, contact the BE Blog. You’ll get the credit, promise.
Note: The Maine Grind is a client of Breaking Even Communications.
The Maine Grind is a coffee shop in Ellsworth Maine that markets itself as ‘Ellsworth’s living room’. They are in a three story historic building (yes, I include the basement) on Main Street with lots of different kinds of spaces. They host a monthly poetry meeting, dance classes, workshops, craft sales, dances, parties, and all kinds of other events in the community. For the Grind, it can be a challenge to decide which events to publicize and how to publicize them to the right people when they have limited bulletin boards, newspaper space, and radio ad time.