by Nicole Ouellette | Jul 25, 2016 | Marketing Monday
I’ll be the first to say I thought I was too old and uncool to use Spotify. Also, seeing my friends who have their accounts connected to the service, having people know what I was listening to sort of freaked me out. Then, Spotify offered a $.99/month for three...
by Kassandra Strout | Apr 8, 2016 | Social Media
One of my favorite parts of Mad Men was when they have their brainstorming sessions for a client. A group of people sit around trying to come up with an idea for a print ad, commercial, or tagline. Without being necessarily overt about it, they go through the...
by Nicole Ouellette | Feb 28, 2014 | This Week In Business
Since the beginning of this year in particular, I’ve been reading a bunch of articles about the death of brand loyalty, Forbes and The New Yorker’s recent articles in particular. To summarize (probably overly so): people now have access to information....
by Nicole Ouellette | Sep 20, 2013 | Blogging
When I saw the Ramit Sethi quote below, I laughed very hard and very alone in my office for about five minutes: For 99% of people, starting a blog is a terrible way to make money. You might as well take your money, shred it, spend a year sewing it back together by...
by Nicole Ouellette | Oct 19, 2010 | Marketing Monday
Every Monday, Breaking Even profiles a company, non-profit, or website doing cool things online. Have an idea? Contact me and I may take you up on it (while giving you full credit, of course). So I first heard about the Gap logo redesign project when my friend and...
