Once Upon a Brand

Once Upon a Brand

One of my favorite parts of Mad Men was when they have their brainstorming sessions for a client. A group of people sit around trying to come up with an idea for a print ad, commercial, or tagline. Without being necessarily overt about it, they go through the...
Tech Thursday: Is it Advertising or Marketing?

Tech Thursday: Is it Advertising or Marketing?

Apparently this is a slippery slope. Nicole and Kassie tackle the question by discussing several scenarios: Scenario 1: You take out Facebook Ads for your business. Scenario 2: You put your event on your blog, in community calendars, send out a press release, and make...
Tech Thursday: Podcasts

Tech Thursday: Podcasts

This Tech Thursday, Nicole is solo and talking about podcasts: one of her addictions. How do people make money podcasting? How has podcast popularity changed in the last few years? What are some of Nicole’s favorites? It’s all in this video! (Here’s...

Blogging 201: The Not So Basics

Hi and welcome! If you are just hitting this post, have you seen Blogging 101: The Basics? If not, go there first. You can follow just what’s in basics for at least a couple months. During this time, you are going to figure out your writing style, which is...
Online Ads 101: Affiliates

Online Ads 101: Affiliates

The last few weeks, we’ve talked about a few different ways to make money online with your website: PPC (pay per click) ads, display ads, and ad networks. The idea, of course, is not to overwhelm but show you how some of your favorite people online make money...

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