by Kassandra Strout | Aug 1, 2017 | Blogging
Until recently, I was under the impression that most moms who blogged did it just to hear themselves talk. But now that I have my own personal blog and will soon be a mother, I’m realizing that isn’t the case at all. Most mom bloggers are actually making...
by John Swinconeck | May 23, 2017 | Social Media
A few major brands have waded into some controversial waters lately, leveraging our current national discord in order to send what is hoped to be a positive message. The results have been all over the map. Here are three recent examples: Budweiser, Born the Hard Way”...
by John Swinconeck | Feb 3, 2017 | This Week In Business
Last year, I packed up my family and moved us to a new apartment, a process I liken to having a root canal, only with less sitting, fewer painkillers and far more cursing. I hired movers for the job, and was pretty impressed with their humor, chill attitude, and the...
by Nicole Ouellette | Sep 26, 2016 | Social Media
Rumor has it that advertising/boosting Facebook Live videos is less expensive and more beneficial than other types of Facebook Ads. Of course, we wouldn’t just rely on a rumor. So we ran a little experiment where we boosted two posts (a Facebook Live video and a...
by Nicole Ouellette | Jul 15, 2016 | Social Media
So when we traditionally think of A/B testing, we usually think of testing a variable while leaving the time period and audience the same. We test the homepage headline during a two week period in August, where half our website visitors see THIS HEADLINE and the...