Tag «advertising»

Online Advertising 101: Pay Per Click Advertising

Back in November, we filmed a Tech Thursday video about advertising online  (when it’s a good idea, as well as a brief sample of the more common types you may encounter). As we started filming, we realized, Hey, there’s kind of a lot to online advertising. Maybe we should give our people more info. Thus, Online Advertising 101 …

Tech Thursday: When Should You Pay for Online Advertising?

One of the cool parts of marketing online is that, for the most part, it’s free. But sometimes, it does pay to pay for some online advertising. What are the options? Why should you spend money to promote your business on Facebook? We have some answers! This video is all about how to strategically spend your …

Absurdity in Marketing

After a weekend of watching ghastly amounts of television, I was struck by the high percentage of ridiculous commercials I endured. We’ve all seen ridiculous commercials- there’s the kind that has you laughing so hard, you get side stitches, the kind that leaves you bewildered and asking “What was that commercial for, anyway?,” and everything …

What Coke’s New Campaign Reminded Me About Marketing

You may have noticed that recently, Coke has been putting peoples’ names on bottles. The campaign is called ‘Share a Coke’. Simple, like many great ideas before it. This is, of course, genius on a couple levels: 1) People are on the lookout for their own name so subconsciously, when they see a Coke label, …