by Nicole Ouellette | Jul 22, 2016 | Email Marketing
The A/B testing theme continues! So far, we’ve talked about A/B testing in a very general way. Then, we specifically discussed A/B testing related to websites where I listed at least twenty specific (i.e. annoyingly small) things you could test. Then, we talked...
by Nicole Ouellette | Jul 15, 2016 | Social Media
So when we traditionally think of A/B testing, we usually think of testing a variable while leaving the time period and audience the same. We test the homepage headline during a two week period in August, where half our website visitors see THIS HEADLINE and the...
by Nicole Ouellette | Jul 13, 2016 | This Week In Business
Every month here at Breaking Even, we try to have a loose theme. This theme determines a series of blog posts, our monthly email newsletter subject, and gives us an opportunity to dive into a concept we think people should care about. How many of you have said one of...