Sharing is Caring
Leaving a review is one way to show your favorite businesses some online love. Another way is hitting that “Share” button (on Facebook, which translates to retweeting or reposting on other platforms, or just passing along information). As a business, there are ways to make it easy for people to share your stuff, which ultimately spreads your marketing to a greater audience than it otherwise would have.
There are plenty of ways to share on behalf of a business or organization you care about online. Some of the more common methods include:
- Share as a status update, on a friend’s timeline, or in a private message.
- Invite friends to an event on social media or share link to event registration.
- Retweet (Twitter) or Repost (Instagram).
- Forward a newsletter to a friend and/or tell them how to subscribe if it’s something they’re interested in.
Sharing as an individual is fairly straightforward. But as a business, what can you be doing to make your content more shareable? Besides being generally useful and interesting, here are some things to keep in mind:
On Social Media.
Whether you’re promoting a sale, sharing an event, or just doing general updates, there are a few things to keep in mind when considering “share-ability” of your post. Most shared content on Facebook includes a photo or video. If you have one or the other, consider quality (is it blurry or off-center? Is there unnecessary footage?) as you’re posting- fans want to help you promote your business but might not want to share a ‘meh’ visual. This goes for Instagram, too, since it’s an all visual platform.
If you’re making a flyer for an event, check out our post on How Not to Design a Flyer for tips on this particular type of visual.
Keep in mind that well over half of Facebook users are on their mobile devices, so double check your links (especially those that you share from your own website, if you have one) can be read on mobile. Test it on your own device or ask a friend to help!
On Your Website.
A lot of websites have plugins or extensions for sharing through email, social media, or even text messaging on mobile. Hubspot has an easy to follow guide for adding social buttons for Twitter, Facebook, LinkedIn, YouTube, Pinterest, and Instagram. This is an easy way to let people share your material on a channel of their choice, not necessarily one that you’re active on. If you aren’t automatically publishing blog posts on your social media accounts, social sharing buttons on your website makes it easy for others to share them on Facebook, Twitter, LinkedIn, etc.
We’ve talked about this before, but if your website is where all the “big” things happen (sales, registration, donations, etc), having a responsive/mobile-friendly site is something you really want to consider. If someone is getting to your website through Facebook on their phone on the train, they might not remember “Oh when I get home I have to sit down at my computer to follow through with this.”
In Your Newsletter.
In addition to social sharing buttons at the bottom of your newsletter (example pictured below), you can also add options for “Forward to a Friend.” True, a person can easily hit “Forward” on their own, but the idea is to make sharing easier for people.
In addition to making it easier to share, you can also give followers an incentive to share. Some businesses offer a “Share this post for a chance to win” contest on social media, which is a fairly simple contest to set up. Encourage people to share your content, be interesting, and have fun with it!