Marketing Monday: Vancil Vision Care

Marketing Monday: Vancil Vision Care

Every now and then, you meet a healthcare provider that you would follow to a new location…or perhaps on social media. Vancil Vision Care is, for me, one of those places. Not only am I a fan of their services as a patient, but as a marketer I definitely admire...
How to Write a Good “How To”

How to Write a Good “How To”

It was 11 p.m. on Christmas Eve, 1997. My Dad embarked on a solo mission to the garage to assemble a basketball hoop for my brother and I. Armed with a tool kit, a set of instructions, and the kind of confidence you get from a neighborhood Christmas Eve party, he was...

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