Marketing Monday: Run, Eat, Repeat

A couple years ago, I started following some lady runner-bloggers just for fun. One of these blogs is “Run, Eat, Repeat.” Admittedly hooked by the title (it’s my life story in three words!), this blog has become one of my favorite reading materials. It’s not your average fitness/foodie blog. There’s a cool story about a girl (Monica) who struggled with her relationship with food and exercise (something that I think a lot of people find can relate to), and how running has helped her adopt a healthier, fun lifestyle. Her blog isn’t running-centric or wrapped up in any sort of health-craze. It’s more of a fun lifestyle blog with a focus on health related issues.

Here are some key things that keep me reading:

Quirk. There’s a down-to-earth tone in Monica’s blog posts that make her accessible to readers. She’s hilarious and self-deprecating, always trying new things and sharing them with her followers. She adds a lot of eCards, GIFs, and Real Housewives screen-caps to embellish her posts. We share a very similar sense of humor and would probably get along really well in real life… Some of the titles of previous blog posts include: “The Day I Almost Chopped Off My Toe,” “Do I Look Like Zach Galifianakis or Tori Spelling?”, and “If You Don’t Play Lion King with Your Pets What’s the Point?” Her Instagram is also one of my favorites, and it’s hardly about running. In fact, it’s mainly about coffee, food, and everyday struggles of the modern twenty-something.

An example of a recent blog post.

An example of a recent blog post.

Recipes. What I love about the recipes is that a) they’re pretty healthy and meant to keep you going throughout the day, and b) they’re actually simple. Nine times out of ten, I can whip up one of these concoctions without having to go to the store and get 5 different types of seeds and nuts and several different spices and expensive superfood powders that, let’s face it, I don’t have on hand. This girl knows that, while we all may have fantasies and lofty ambitions about meal preparation, the reality is that snooze buttons exist, late night Netflix binges happen, and driving (back) to the store after a day at work just isn’t going to happen. The recipes she shares are for “the everyday.” They’re boosts of inspiration that are totally attainable and delicious (oh yeah, and healthy).

RERbreakfast

This is just a sample from her “breakfast” section, mainly because I’m biased and love breakfast more than any other meal.

Running (and working out in general). I started reading this blog because of the running aspect. While the blog is less workout-centric than Hungry Runner Girl (another favorite), Monica does excellent race-recaps, shares her training plans, and isn’t afraid to talk about how hard, awesome, sweaty, rewarding and disgusting running can be at times.

But it’s not all running. I’m a one-dimensional athlete, but reading this blog inspires me to try out some other things. She’s tried a lot in terms of cross-training. These posts are awesome for me, because I tend to hang back until I know what I’m getting into with a new workout. She also encourages readers to join in on challenges, like last winter’s 25 days of Fitness (a 25 day calendar of circuits you can do at home-no running involved). You don’t necessarily have to be a runner to follow this blog. In fact, Monica frequently drops gems throughout her blog/Instagram/wherever just for her non-runner followers. This adds to her overall accessibility. And there’s a lot of inspiration throughout.

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Product Reviews. Last summer, I got to learn all about Stichfix through Run, Eat, Repeat. This summer, it was Le Tote (similar to Stitchfix, but with accessories included). Every once in a while, she’ll write up lists like Best Gifts for Foodies, Playlist Ideas, or Favorite Fall Running Gear. She also writes flavor reviews for things like Chobani…and sometimes donuts. She was the one who informed me that Pumpkin Spice M&Ms are a thing this fall (sidenote: I have yet to find any of these for myself, but M&Ms are my all time favorite candy, and anyone who can help me find these will be my new BFF). She has also written a review about laser hair removal, lash extensions, and laser liposuction. It just adds to the idea that she’s willing to try things out and report back to all of us, which I definitely appreciate.

RERcross

Discounts and Giveaways. This blog is sponsored by a few different companies, but that’s part of the reason why she has giveaways! Race Registration can be a bit steep (especially out in California, where RER is based), but Monica does have discount codes for certain races that she shares. For non-runners or non -racers, she’ll sometimes offer a discount for a gym membership or class. For everyone, she offered a Le Tote Discount Code to the first 10-ish people. She also occasionally writes reviews for products, and as a result, has regular giveaways. There’s been FitBit, Northface, Pro Compression, Starbucks, and Lulu Lemon, to name a few.

Runner or eater, this blog probably has something in it that you will appreciate. Through her work with Run, Eat, Repeat, Monica has proven that she’s funny, hip, and benevolent. Also, I’m completely serious about those Pumpkin Spice M&Ms…

Kassie is a distance runner and a distance reader really. She lives in Ellsworth Maine and, while she might be quiet when you meet her, will throw out something witty when you least expect it.
Kassandra Strout
Kassie is a distance runner and a distance reader really. She lives in Ellsworth Maine and, while she might be quiet when you meet her, will throw out something witty when you least expect it.