Every Monday is a preview of a company, person, or website doing something cool in terms of marketing. Have an idea? Let me know!
The Nervous Nellies entrance let's you know you're about to do more than just buy jam.
Stonington's 'buy local' campaign is really nice. I saw it coming onto the island on a roadsign and liked how it was both positive and empowering.
I met Anne Beerits at Nervous Nellies Jams and Jellies when she was one of my first real clients. She was so nice and fun to work with and I told her if I was ever in Deer Isle, I’d stop by her shop.
When I was in town over the weekend, I stopped by her place. “See why I have such a hard time marketing this place?” she said. And I had enough material for about 100 blog posts just based on what I saw. Great products, a buy local campaign, an integration of art and product (Anne’s husband Peter Beerits is a sculpture), and a historical tribute to Deer Isle-Stonington (relics from Hardy’s, a local gas station, was saved by Peter and Anne and are displayed in the village/sculpture garden).
Anne is in the process of redeveloping their website but I think a place like this with a following (over 10,000 on her email list and decent foot traffic since at least 10 people came while I was visiting on a fall Sunday morning) is bound to succeed, online and off.
And because pictures say a lot, here’s a visual tour of Nervous Nellies in Deer Isle, Maine:
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