Marketing Monday: Finn’s Irish Pub
Every Monday, the Breaking Even blog profiles a person, business, or organization doing cool things online. Have a nomination? Let me know about it!
My friend Paul set up a Facebook page for Finn’s Irish Pub, a restaurant in downtown Ellsworth. Since Paul owns the building (in his working life he is one of a food distributor for independent restaurants), he has a vested interest in making the restaurant work and decided to set up a Facebook page to help promote it.
With over 500 fans, Finn’s regularly updates their page, posts photos of their food, and let’s people know about local events.
What I really liked, however, was an interaction a couple weeks ago centering around the question: Should Finn’s make a separate kids’ menu?
Twenty-something thoughtful comments later, the verdict was to have smaller available portions of the regular food. Using Facebook to conduct market research (not just the should we do this but why or why not) saved Finn’s some time and money and allowed some of their customers to take part in a decision. Here are some of the comments:
Finn’s goes to show: doing something is better than doing nothing and that taking the time to interact with customers makes them happy.