It’s no secret that to be a good writer, it helps to be a good reader.
And when I first started this business and time was short, I decided I was only going to read business books (and occasional biography of a business person helped break things up). I now read other things for fun but someone asked me about what my favorite business books were. Here they are in no particular order. Note these are affiliate links which means we get a small commission if you buy a copy… but I love them regardless.
It’s always great to think in the bootstrapping mindset because at the beginning, you want to spend time and money on everything but can’t. His ‘launch’ checklist alone is worth the price of admission but it is available on his website too: http://100startup.com/
resources/launch-checklist.pdf There is an awesome amount of case studies that will make even the most hesitant person inspired to try a business on the side.
Mainly a memoir, this book is about a young woman running a business. In a lot of ways, I saw myself and in a lot of ways, I didn’t. She has a lot of great one liners and her candidness is appreciated because so many people aren’t. It was nice to hear about someone feeling insecure, making ‘bad’ decisions, and otherwise admitting to the things no business owner ever wants to admit. Plus I love learning from people outside our industry in particular.
If you are worried people are going to know you read self help books, this will tip them off for sure. From the clouds on the cover to the exclamation mark in the title, you know you are in for it. I do this goal setting exercise with myself at the beginning of each year (or I guess more accurately, at the end of the current year for the following year). You don’t have to read the whole book; just use if for the questions you are supposed to ask yourself (the book has elaboration on those questions, which is sometimes needed honestly).
Written before social media was anything big, this is how to get blog traffic without it. A lot of what he says is still true today. If you want to use a blog as part of your business strategy (and if you want more traffic to your website or to build relationships, you might as well have a blog), this is a great book about the tech, the content, the marketing (though again, the social media piece is missing) and the money parts of blogging.
The hundreds (literally) of social media case studies are great for showing and not telling. Also a great overview of each social network, its strengths, and its weaknesses. Whether you are just starting with social media or have been doing it for awhile, this will get you thinking. Content is king but context is God indeed! Enjoy all the pictures of actual posts with their own ‘how to do it better’ makeovers, I did!
I’ve certainly read more than this but these are ones I really enjoyed. What five books influenced the way you started your business/career?