This Week In Business

This Week In Business: The Road Trip Edition

I didn't want to be the lame person at the conference taking photos but I allowed myself to be the lame person at the sushi restaurant getting their photo taken. Oh bento!This week, I’ve driven at least 500 miles, 400 of which was to attend a cool conference in the hip city of Portland. Here’s what’s new on the business front:

I went to a social media conference and networked my butt off.
I (and about 200 other people) attended the Social FTW Media Conference in Portland Maine on Wednesday (hence the lack of posts the last couple days). I learned a little and mostly found it was fun to 1) meet people in real life who I’m ‘friends’ with on the internet and 2) feel like I actually understand social media and how and why businesses should use it. I certainly learned some cool stuff to take home but it’s always nice to know you might actually be good at what you do….Also nice to get to Portland and spend time with friends!

For those of you who want to continue the networking (I certainly do!) check out #ftw09 on Twitter and/or check out the Flyte blog. There’s also this article on the event via the NXT and this one via Maine Business.

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Nicole runs Breaking Even Communications, an internet marketing company in Bar Harbor Maine. When she’s not online, she enjoys walking her short dog, cooking with bacon, and trying to be outdoorsy in Acadia National Park.

This Week In Business: Great Idea Edition

Some weeks are more inspired than others, and this one certainly was filled with good ideas and productive conversations. Here’s some of what happened:

I had a great idea and decided I deserved to make money off of it.

I’ve been working with a web developer on a project when she showed me her pet website. I think she has a great product which would be perfect for one of my clients if she repackaged it and came up with a price. I told her about it over Gmail chat. She asked me to make the introduction.

The old, more passive Nicole would have just done so, wondering why my taking the time to help people out never paid off.

The new Nicole tried a new approach.

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Nicole runs Breaking Even Communications, an internet marketing company in Bar Harbor Maine. When she’s not online, she enjoys walking her short dog, cooking with bacon, and trying to be outdoorsy in Acadia National Park.

This Week In Business: Bazillion Conference Calls Edition

I can’t tell you how many conference calls I’ve been in on in the last week. Sometimes it feels like I’m spending a lot more time checking on things than actually doing things. Conference calls are to small business owners, however, what meetings are to employees: necessary evils that are actually, if done right, more productive than participants think initially. Here’s what else happened this week:

I talked with a web design company about subcontracting, and they are going to go for it.
This week, there’s even more evidence that you should do a good job no matter where you work or what you do.

So I work at an inn part time. My internet savy (and much more detail-oriented) friends pointed out to me that the home page of the inn’s website said “Check out our spring packages!” in August. Gulp.

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Nicole runs Breaking Even Communications, an internet marketing company in Bar Harbor Maine. When she’s not online, she enjoys walking her short dog, cooking with bacon, and trying to be outdoorsy in Acadia National Park.

This Week In Business: Tough Love

Ideally, we all want feedback. We just want it to be good most of the time.

Sometimes though, a business has to be able to listen to honest negative feedback and step back from what they are doing to improve. And that is what I learned, or perhaps more accurately re-learned, this week.

Anything worth doing worth doing well? I hope so... because my video still isn't ready!

I got honest feedback about my video, and I’ll have to reshoot portions of it. This is discouraging but good.

I pushed through and mostly finished the video for my site, or so I thought.

Something about it though didn’t seem quite right. So I emailed it to one of my most critical but kind friends. He called me half an hour later.

After some small talk, I asked, “So how was it?”

Pause. “You aren’t going to like this.” he warned, taking in a deep breath.

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Nicole runs Breaking Even Communications, an internet marketing company in Bar Harbor Maine. When she’s not online, she enjoys walking her short dog, cooking with bacon, and trying to be outdoorsy in Acadia National Park.

This Week In Business: Streetcorner Market Research

As I continue to work on my business plan and video (and, you know, paying work), here is what happened in Breaking Even Communications this week:

I tried my streetcorner market research.

A couple weeks ago, I vowed to stand on a street corner ask people the market research questions I needed the answers to in order to get my business plan done. Here is a moment by moment account of what happened when I actually did this on Tuesday:

9:00 am- Check my Facebook and see via a friend’s status update that today is a ‘boat day’, meaning there is a cruise ship docked in Bar Harbor. More foot traffic is good for me!

10-11 am- Make my sandwich board with my almost out of ink printer and a spare piece of particle board I have from a previous Too Cute Tuesday project. I put on a cute but professional blue dress and walk into town.

11:45 am- I set up my sandwich board on the Village Green in Bar Harbor. ‘Want to get more out of your website?” is the only text that fits. The words ‘free consultation’ do not. Oh well, I can tell people when I talk to them. I tweet what I’m up to and call my lady Anne at SCORE to let her know I’m doing it!

11:55 am- Board blown down by wind. I whip out my duct tape and to the amazement/amusement of a few nearby tourists, I duct tape the sign to the granite sidewalk. I try to make conversation with them, saying that between my duct tape, water bottle, and sunscreen, I am ready for anything. The woman is not amused but her son is. She clearly thinks this ‘saleswoman’ is too friendly!

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Nicole runs Breaking Even Communications, an internet marketing company in Bar Harbor Maine. When she’s not online, she enjoys walking her short dog, cooking with bacon, and trying to be outdoorsy in Acadia National Park.

This Week In Business: Slogging Through

I might not have gotten much done but I sure finished a bike ride I didn't know I could do!

There are times in your life where you are forced to say something to the effect of “Dear Diary, Nothing happened to me. I ate a piece of key lime pie and it was good. Goodnight.” (I had a daily diary in second grade, and a lot of it read sort of like that.)

This week in business was rather unproductive. I took a long weekend to go to my ten year high school reunion and do a 50 mile fundraising bike ride. The reunion was more fun than expected and our team raised over $500 for a really good cause. And while I did collapse in utter exhaustion on Sunday night at 8 pm, it is nice to know I can still do it all.

So this week, I’ll be catching up on my ongoing projects, including video editing, my business plan, and the work I actually get paid to do.

I guess I can’t be on top of it every week!

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Nicole runs Breaking Even Communications, an internet marketing company in Bar Harbor Maine. When she’s not online, she enjoys walking her short dog, cooking with bacon, and trying to be outdoorsy in Acadia National Park.
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