This Week In Business

This Week In Business: Oh Wait, There’s More Edition

Remember last week when I had the brilliant idea of offering a workshop with my friend Matt? Well turns out planning events takes, um, planning.

This week, I learned there’s always a little more to something than we expect there to be. Here’s what happened so far this week:

The workshop had multiple details to iron out.
First of all, Matt and I realized that neither of us have a projector. With this realization came more questions: Which projector do we buy? Are there any on CraigsList? What about people we know who might have one? Which one of us should buy it? You can see what I mean.

Then there was the whole “How are we going to accept payments?” issue. Which one of us is talking about what? What if people don’t have laptops? What’s the internet connection like at our venue? Oh, and what are we going to call this workshop anyway?

+ Read More

Nicole runs Breaking Even Communications, an internet marketing company in Bar Harbor Maine. When she’s not online, she enjoys walking her short dog, cooking with bacon, and trying to be outdoorsy in Acadia National Park.

These Two Weeks In Business: The Great Idea Edition

Do you even have an idea, and wonder “Why haven’t I thought of this before?”

Sometimes inspiration strikes when you least expect it, and then actually works out. Here’s what happened the last two weeks at BEC:

I had an idea for a workshop.
One of the littler known things about me is that I have a teaching certification, and I really do miss helping people learn things.

It was while I was sitting in a talk about websites that I had an idea about how I could combine teaching with what I’m doing now. What if I gave a class to help people set up a blog?

Partnering with my much more tech-oriented friend Matt, he could give the technology portion of the talk (how to install Wordpress on your domain name, basic setup, etc.) and I could do the content part (what to put on the blog/website, how to promote it once it’s set up). We would help registrants of the class buy their domain names and hosting the week before so that the day the class met, we could actually set up the website/blog. Charging $50/person would allow us to pay for our time and the room and give those just starting out a chance to have a website on their own domain in just a few short hours of work.

Matt is down for it and we have a venue…More on the progress of all this next week. In the meantime, let me know if you have any interest in attending.

After the talk, I answered people's questions and even had time for a few clever staged photographs.

I gave a presentation to the Ellsworth Chamber of Commerce.
It turns out that double the amount of people registered for my talk about social media. I was a bit worried about getting through my material and also being able to answer questions so I tightened up my presentation. The other good thing was some of the people who attended gave me an idea of what they’d like to ask me, and the Chamber director was kind enough to send me a list of those who registered.

+ Read More

Nicole runs Breaking Even Communications, an internet marketing company in Bar Harbor Maine. When she’s not online, she enjoys walking her short dog, cooking with bacon, and trying to be outdoorsy in Acadia National Park.

This Week In Business: The Roll With The Punches Edition

There are some weeks where it seems that you get a lot done but it all seems like small and unrelated things keep coming up for you to deal with? That was this week at Breaking Even Communications. Good news is it was all pretty manageable.

Here are a few things that happened this week:

Forgetting to do something finally made me try Basecamp project management software.

Project management is one of those things you always mean to do, like cleaning your bathtub. All it takes is one metaphorical slip to finally make you get on your hands and knees. Yup, I finally forgot to do something so it was finally time to manage the details of these different projects at BEC.

I’ve tried a few different free or cheap project management software options only to find something missing. I finally decided to try out Basecamp, which is one of if not the most popular project management software online that will end up costing me around $50 a month if I decide I like it.

+ Read More

Nicole runs Breaking Even Communications, an internet marketing company in Bar Harbor Maine. When she’s not online, she enjoys walking her short dog, cooking with bacon, and trying to be outdoorsy in Acadia National Park.

This Week In Business: The Mess Up Edition

Those on Facebook know that I went to a talk this week where one of the presenters implied that one person companies were less responsive and legit then larger businesses. I like to think I’m fairly responsive, but the death of my dog last week did slow my capacity greatly, so maybe he was a little right. My company limit is, at this point anyway, how hard I can work, but larger companies are also limited by how hard they can legally make their employees work. I think it all comes out in the wash; there are advantages to both large and small.
So it was back to full capacity at Breaking Even Communications this week, but I know I’ll spend the next few weeks catching up completely. Here’s what’s going on:

+ Read More

Nicole runs Breaking Even Communications, an internet marketing company in Bar Harbor Maine. When she’s not online, she enjoys walking her short dog, cooking with bacon, and trying to be outdoorsy in Acadia National Park.

This Week In Business: Hometown Holidays Edition

Happy Holidays! This is always a fun time of year where books are closing, final bills are going out, and businesses (and individuals come to think of it) are otherwise getting ready to begin again with a clean slate.
Here’s what’s been going on the last two weeks:
I am starting to draw a salary on January 1.
Since the official full time start of my business in May up until this moment, I have been living entirely on savings and income from my part time jobs (the inn this summer and very sporadic French tutoring in the present). I’ve been putting all business money into a business account (DBA) and using this account only on occasion to buy things for my business like web hosting or a new printer.

+ Read More

Nicole runs Breaking Even Communications, an internet marketing company in Bar Harbor Maine. When she’s not online, she enjoys walking her short dog, cooking with bacon, and trying to be outdoorsy in Acadia National Park.

This Week In Business: Eggs And Issues Edition

Nothing like coming home from a long weekend and not having the internet for a few days! It was a week of catching up here at Breaking Even Communications. Also, almost as if to drive me crazier, my computer hardware began failing me. First my printer, then my mouse, and finally my keyboard (well, the ‘5’ key) all bit it within 72 hours. Still, I managed to accomplish a few things this week.

Tweetdeck: the software with a dark background that's lighting up my life.
I installed Tweetdeck on my computer, and have been kicking myself for not doing it sooner.
To be fair, there is a lot of free software that I rely on almost daily: Google Reader, Feedburner, Joomla!, Wordpress… Somehow installing another piece of software to manage my social networking stuff seemed ridiculous.

+ Read More

Nicole runs Breaking Even Communications, an internet marketing company in Bar Harbor Maine. When she’s not online, she enjoys walking her short dog, cooking with bacon, and trying to be outdoorsy in Acadia National Park.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31