Tech

What I Learned Making An Online Course

I made and launched an online course very very recently. It took me about two months to do it.

Lesson 1: Have a very small agenda for each video.

Who knew it would take seven minutes to explain the ins and outs of Facebook- specifically the fact you need a personal Facebook account to make a Facebook page and how to navigate between them?

Not me, that’s for sure!

When I planned thirty videos and two ‘bonus videos’ I had no idea that a “small concept”  takes a long time to explain when you really dig deep into the topic and keep in mind audience members who have no background in the area.

Try to have one small point per video. If you are ambitious (Ex: five reasons why you need to drink more water every day), prepare to be very succinct on each point. You will probably ramble a bit, because you are nervous and kind of excited. Another option is to follow an exact script, if you can avoid sounding robotic. There are free online teleprompters you can use to help you get through what you need to say and help you with pacing.

Lesson 2: Do a few first.

It’s really tempting to set everything up and just get them DONE (er, “over with”). But do one or two videos and re-watch, looking for things like 1) if the camera angle cuts off the top of your head, 2) the room seems echo-y, 3) your audio is picking up your computer mic and not the nice one you have plugged in. Two out of three of these things happened to me. You’ll only notice these things if you make yourself watch the two videos you just made and make adjustments. It will feel like extra to do this but trust me, you’ll save yourself time, effort, and heartache later.

Lesson 3: The resolution is here.

You will film at a certain resolution but at full screen on some devices (ex: my giant 20 inch monitor), it will still be blurry. Remember you can always reduce your resolution (likely for file sizes) after filming but you can’t make it bigger after the fact. Compare the filming resolution of whatever software you are using with the online learning software you plan to use, then just be ok with it.  (More on picking your online course distribution software here.)

Lesson 4: Filming is grueling.

According to basic math, filming 30 2-5 minute videos will take you 30 videos times 5 minutes, maybe an additional ten minutes for snack breaks. Unfortunately, filming doesn’t follow the rules of basic math.

I filmed ALL DAY starting at 8 am and finishing at 6 pm. If you buy this course, you’ll notice the daylight changing as I go on.

Basic math doesn’t realize you will be interrupted by phone calls, people stopping in, your dog barking, your weird heating system clicking as it kicks on… and any number of other things. Plan for a full day of filming and start early if you are planning on using natural light (much easier than wrangling the perfect artificial setup). I actually almost lost my voice because I spent the whole day talking, despite only seeing one other person the entire day.

Lesson 5: Get a little help from your friends.

If you think people are going to be clamoring for your online course, think again. I’m saying this as someone who has a ‘platform’ set up for distribution- you have to do a little outreach.

I emailed a few business groups I’ve done work with to let them know about my course and offer their friends/members a discount code to purchase. This means 1) Other people besides me will be saying this is good, building credibility and 2) I can measure which relationships ‘work’ by seeing which coupons are most redeemed. I’ve even considered granting a limited number of people access for reviews, feedback, etc.

Lesson 6: Your first course is going to feel rough.

I am saying this as someone who just invested a significant amount of time and effort knowing this is will not be the best thing I ever produce.

But here’s the thing; the only way you can get better at something is to practice. Plus you’ve just spent five hours editing yourself on video (adding some title/ending slides, adjusting volumes, etc.), so you may not be feeling enthusiastic about it at this point. Ask a friend or coworker to review and catch anything you may have missed…and just release the darn thing. If you get too precious about it, you’ll never get the feedback you need for future videos. Plus, your friend will probably tell you it’s fine and not understand why you haven’t put it out there already!

My best advice? Just jump into your online course experience! Most of us have not grown up acting, video editing, or teaching so it’ll feel strange and exciting to try to show what you know to people who don’t know you. But I have a feeling the best part of what I’ll learn from making this first online course will come a few months from now and prepare me for my next project. Onward and upward!

This online course- Internet Marketing for Artists– is live now and ready for participants. If you or someone you know is an artist and want to increase your business presence on the internet, this course is for you!

Nicole runs Breaking Even Communications, an internet marketing company in Bar Harbor Maine. When she’s not online, she enjoys walking her short dog, cooking with bacon, and trying to be outdoorsy in Acadia National Park.

Online Tutorials You Never Knew You Needed

If you’ve ever needed to find out how to do something, there’s a 95% chance you’ve referred to Google, YouTube, or somewhere on the internet to find out (note: that statistic is completely my own and based solely on observation). These searches may include how to do a side braid, deep water aqua-jogging instructions, how bad is it really if I eat bacon while pregnant, or how to change the serpentine belt in a 2011 Hyundai Accent, to name a few. In addition to these completely necessary inquiries, you may not be aware that there are questions you haven’t even thought to ask.

Besides using a search engine like Google, there are specific websites where people ask questions, get answers, and participate in a larger community of others who do the same. And while you can learn basic life lessons from these sites, there are other how-to tutorials that can make you wonder if they are legit.

For instance, did you know you can become telekinetic with the help of WikiHow? Admittedly this is a ‘results may vary’ situation as it takes years to hone this skill… or may not actually exist, depending on your belief structure.

Remember, it’s all a mental game.

Maybe you want to learn more about being random, and need some clear, not-so-random advice on how to get there.  After reading this article, hopefully you won’t need to refer to the internet for a randomness tutorial.

If you suspect you’ve been cursed, fortunately there is an article on removing black magic spells that you can refer to.

Perhaps you want to jump on a YA trend from 10 years ago. If so, “How to Write a Novel About Vampires” might be for you (and remember, “Names like Dracula sound cool but are unrealistic”). Who knows, your books could turn into a trilogy/four movies!

For general pet-lovers, there’s a lot of helpful information on animal care, including “How to Help Pets Cope with the Back-to-School Transition” (hey, it’s tough for everyone).

One of my favorites is “How to Be the Angel Child in Your Family” (I mean, I could have written this one when I was younger).

Tragically, the following articles are no longer in existence: “How to Trick People Into Thinking Your an Alien,” “How to Give Someone a Passive-Aggressive Christmas Gift,” and “How to Catch Santa Claus on Videotape” (I was actually pretty upset about the alien one).

Now there are a few websites that can help you get to even the most obscure information. Let’s get oriented.

WikiHow
Most famous for: the most ridiculous and illustrated step by step instructions ever.

WikiHow is the source of a fairly comprehensive articles on just about every topic you can imagine. They don’t say things like “Turn on your computer” when you’re reading an article about how to post to Facebook but it’s pretty darn close for that. What I do like about the site though is that it’s not ‘for dummies’ in that it doesn’t imply or even assume the person reading it is dumb, just that they don’t know something.

What I like about WikiHow is they also aren’t too precious about what they will give a tutorial for and it seems like the people writing some of them are having a genuinely fun time.

Quora
Most famous for: Questions you’re too embarrassed to ask on LinkedIn.

Quora is where you ask  business or skills questions more than “how do you change a tire” type questions. That said, it is not free from snark.

This is from Quora, which I personally appreciated as a person who knows a little code (I came into the world of websites at a time when Wordpress, Joomla, and WYSIWYG editing was in full force, so I can do a few things with code but it’s not part of daily work). Even with minimal knowledge about coding, I do appreciate the absurdity of learning any skill overnight, which is why this post has some comedic value:

 

Yahoo Answers
Most famous for: Asking your personal/life questions… sometimes into a void.

Like Quora, Yahoo Answers has a lot of “Umm…what?” questions, but there are some genuine inquiries with helpful answers that prove it isn’t all bad or weird.

It also appears to be a fairly popular place for getting help with math/science homework. Then, there’s questions like this:

Yahoo is famous though for having lots of posted questions with no answers to them or disappearing user names, making it hard to see who even asked the question in the first place.

As silly as these all these articles and questions may seem, I like to think that the majority add value to someone’s life, somehow. Like it’s easy to dismiss the laptop question but when someone mentions the weight of electrons, it can make you think of the question a different way.

Overall, it can be nice to remember just how simple the internet can be at times: people connecting with other people and sharing information, even with strangers.

With these sites, it seems nothing is off limits in terms of questions or answers (as with most forum type websites, depending on the level of monitoring). My advice, when you post a question, be prepared for all kinds of answers and potentially some trolls. But if you can tolerate some sass or an insincere answer, you may find something you didn’t even know you were looking for… in the best way.

Kassie is a distance runner and a distance reader really. She lives in Ellsworth Maine and, while she might be quiet when you meet her, will throw out something witty when you least expect it.

Getting Rid Of Spam Cell Phone Calls

I swear if one more person calls to offer me $500,000 for my business, I’m going to scream.

It used to be as cell phone owners, we were free from telemarketing calls. Now none of us are immune.

What can you do to make your phone a telemarketer free refuge? (Non-profits are still allowed to call you, my college certainly does.) Here are a few things you can do.

Download a call blocking app.

It didn’t occur to me an app could do this until one of my friends mentioned it. I have one on my phone and it actually says ‘Spam’ on it when I go to answer!

Here are the call blocker apps for Android and here are the call blocker apps for iPhone. Try the free ones but honestly, to get your life back it’s probably worth a couple bucks.

Ask to be placed on the ‘Do Not Call” list…. or wait until the end of the recording to take yourself off it.

So if you get a real live human on the other end of the line, you can be asked to put on their do not call list. You can also add yourself to the main government list here: https://www.donotcall.gov/

What about robocalls? If you wait until the end of the pitch, you’ll hear a brief “… or press 2 to be placed on our do not call list”. I actually did this about ten times and seem to have gotten a lot less calls.

(Kassie Note: I recently received an automated phone call from a telemarketer about credit cards, and there was no “do not call list” prompt after staying on the line. So I pressed “1” to go through the “talk to a representative” motion, and just asked the person I got on the line to take me off the list. After said representative declared “You are obviously unhappy with your current credit provider” I think he realized his mistake and took me off the list. In other words, it may take a few extra minutes but you can usually find a workaround).

Send spam calls directly to voicemail.

This doesn’t exactly solve the issue but will cut down significantly on your annoyance. Most phones will allow you to send people not in your contacts list directly to voicemail.

Get Google Voice.

We recently switched to Google Voice for Anchorspace calls and it has been great. Voicemails are transcribed, and I get an email when I miss a call. I even get to have a sweet cordless phone on my desk to answer calls (P.S. you can also have these go to your cell phone; I just like that mine don’t). Much like Google is good at filtering email, it’s pretty good at filtering voice spam, too.

Escalate to your phone carrier or the FCC.

Most phone carriers have a process you can go through to get rid of unlawful calls; Verizon’s is here. Remember chances are if you’re getting harassed by a person or company, others are as well. If you aren’t the kind of person who complains on your own behalf, complain for those other people.

The FCC also has a way for you to complain about harassing calls (well, all harassing communications really): https://consumercomplaints.fcc.gov/hc/en-us

Maybe it’s never occurred to you that you can stop annoying calls to your cell phone, but think about it: if you even save yourself fifteen minutes a week, that’s fifteen minutes you could be doing something else. Take back your time, and your phone.

 

Nicole runs Breaking Even Communications, an internet marketing company in Bar Harbor Maine. When she’s not online, she enjoys walking her short dog, cooking with bacon, and trying to be outdoorsy in Acadia National Park.

Can Your Phone Do That?

In addition to phone cases that do more, there are lots of accessories and attachments available that can transform your phone into any other tool you may need for your business. I couldn’t cover ALL the possible phone accessories/attachments in one blog post, since there are so many (and you can only really use one or two at a time, otherwise you’d have an Inspector Gadget phone). The following phone related gadgets are practical and affordable, plus their application can mean saving money on an extra piece of equipment.

Car Mount. This is helpful for people who travel a lot for work related purposes, but it can also be useful if you need a mount for pretty much any reason. This mount attaches to many different surfaces, so you can set it up on your window, wall, kitchen counter, and pretty much anywhere else. Think about anytime you’ve been using Google Maps on your phone for directions while trying to drive- not exactly a safe situation unless you have an extra arm. There are several different types of mounts available for different prices, but here is a recent list of 17 to get an idea.

Square Reader: If you’ve ever needed to accept a card payment from a customer on the go or without a retail setup, the Square Reader lets you swipe from your phone. To get the reader, all you have to do is sign up for a Square account and you’ll get the magstripe reader. Although it costs a little extra, you can purchase a Square Chip Reader for $29 that reads both chip cards and the usual stripe. Either way, the processing fee is 2.75% (which, if you consider the convenience factor is a bit of a fair trade). The reader works online and offline, so you don’t have to deal with the hassle of a bad internet/data connection in order to accept payments.

Keyboard. A useful tool for freelancers/people who may not have the budget to purchase a laptop but need to work on the go. Typing on your phone’s keypad is fine for shorter content, but as someone who has to type a lot of longer content, that tiny keyboard gets old fast. Some keyboards can be connected physically or through Bluetooth. Some of these keyboards range from $30-$130, depending on the brand. A couple features to consider- whether or not it comes with a stand (which I’d recommend if you don’t already have one to keep your phone upright while you type), and whether or not you want it to fold (which may be useful if you pack up and go a lot).

Dongles. Need to connect your phone to a projector? Certain dongles (the funny name for certain cords that connect your phone to another device) can hook you up. This Apple Lightning Digital AV Adapter will connect your phone to a projector or any compatible AV device. For Samsung users, this HDMI cable will also do the trick. It’s also a great way to do movie night (not really a business application, but a fun idea nevertheless).

Selfie Stick. Don’t knock it till you try it. Selfie sticks are not the magic wand of narcissistic millennials, they can also have a business application. You can use them to get a better vantage point for a picture, recording live videos, and more. (Additional ideas for using a selfie stick include self defense and feeding your pets). Selfie Sticks may seem like a frivolous phone accessory for your business, but you’d be surprised at how handy they can actually be.

Are there any practical phone accessories you’ve found helpful that got neglected in this post? Let us know! We love hearing about useful tech stuff 🙂

 

Kassie is a distance runner and a distance reader really. She lives in Ellsworth Maine and, while she might be quiet when you meet her, will throw out something witty when you least expect it.

The Mighty Macro

OK, so here’s a secret. I’m a trekkie. Have been ever since my family borrowed Star Trek III on VHS from the library, circa 1985. If you looked at my Christmas tree last month, you would see it festooned with ornaments resembling Star Trek starships (nothing says “Seasons Greetings” like a miniature Klingon Bird of Prey!).

Speaking of the holidays, I got a cool little gift from my wife — a clip-on macro lens for my iPhone’s camera. I immediately started taking shots of the aforementioned tree ornaments. But then I thought about how helpful this little lens would be for product shots, and how they’re a great affordable option for shooting product on a budget.

The beauty of Macro photography is how it allows your clients or customers to see product details that would otherwise be difficult to capture using a standard smartphone lens.

A macro lens for a DSLR (digital single lens reflex) camera will run you a cool $300 on the low-end. That’s on top of the cost of the camera itself, which can range from $500 to the thousands. And then you have to learn how to use the setup.

For entrepreneurs with a limited budget and even more limited time, however, consider dropping a few bucks on this cool little lens you can clip onto most any smartphone.

Woodworkers- want to emphasize that loving detail in a hand-carved reliquary, or maybe you want to accentuate the natural beauty of wood grain? Snap a photo using your macro lens and upload it directly to your website or Facebook page.

Bakers- want to show off your artistic skills in molding fondant onto a custom cake? Macro lens.

Florists- want to post an Instagram pic of the details of a really cool arrangement? Macro lens.

PHOTO OF GUITAR HEADSTOCK W/REGULAR LENS (NOTE THE TUNING PEGS):

CLOSE-UP OF HEADSTOCK’S TUNING PEG WITH A MACRO LENS:

Tips and tricks

  • Clip the macro lens attachment over your camera’s built-in lens and start experimenting with different angles. Shoot overhead, high, low, etc.
  • Make sure your product is in the best possible shape, polished and dusted if applicable. Macro is all about detail, and so any imperfections your product may have are gonna pop.
  • Word to the wise: any object placed in front of your camera’s lens — even a transparent object like another, clear lens — reduces the amount of light the image sensor receives. This in turn means your camera needs fire at a slower shutter speed to allow more light. So be sure you’re shooting in a well-lit area to improve the clarity of your photo.
  • Also, think about investing in a mini-tripod to attach to your phone. This will help reduce camera-shake and result in better-focused photos.
  • If you get a kit with multiple smart phone lenses, try the macro lens with a wide angle lens for even more flexibility in your product shoots. These were taken with a combo wide angle and macro:

Finally, have fun with it, because macro lenses open a new world of angles and possibilities!

Social Media Addict’s Gift Guide (Inaugural Edition)

No doubt, there’s a special person in your life who spends most of their time with their face 3 inches from their phone, wiling away the day on Snapchat and Instagram, or on Hoolie’s vast array of apps.

This holiday, what do you get for the person who has everything, because “everything” is on their phone and/or tablet? You could get them a GooglePlay or iTunes gift card. Perhaps you want for them something tangible, something physical, but something that still speaks to the giftee’s dire social media addiction. Most importantly, you want to give them something that’s not a selfie stick (now available in bargain bins everywhere!).

With that in mind, we present the 2016 Somewhat Snarky Social Media Addict’s Gift Guide:

Social Media Frame Cut Out
$8.99 on Etsy

This made to order digital file is perfect for those with big things happening in 2017, like a wedding, birth, vacation, or prison sentencing. Simply frame your selfie with this, uh, frame, post it online, and be prepared for a barrage of “Inception” jokes! Sorry, this is a digital file only, so it’s up to you to print it, cut it out, and mount it.

Like a Boss Social Media Humor Poster
98 cents plus s/h on Amazon

Perfect for: Bosses; Mark Zuckerberg; Fans of Facebook; Fans of dated Andy Samberg references.

 

Social Media Wedding Wooden Hashtag Sign
$27 on Etsy

It’s a wedding sign. Made of wood. Featuring trademarked social media icons along with your own custom hashtag. I don’t get it but hey, if this your thing, more power to you, I guess.

Social Network Shower Curtain
$14.95 on Amazon

According to the description, “(t)here’s a little ‘window’ for your face so it looks like a profile picture on a social networking site.” That is, if your profile picture was taken while you were in the shower, which raises all sorts of questions about your bathroom habits. Again, we won’t judge.

“Not Everything That Pops Into Your Head Needs to End Up on Social Media” Coffee Mug
$21.99 on Amazon

Recommended as a friendly, morning reminder for a oversharing teens, racist uncles, or anyone you know who can post six Instagram photos in 24 hours. 

Selfie Photo Album
$12 on Amazon

For that special narcissist in your life. You could also get them a mirror from the dollar store and save some scratch. The ideal companion to the theoretical photo album, “Meals I’ve Ordered, Photographed and Posted on Instagram.”

Sterling Silver At Sign Cufflinks
$65.99 (marked down from $220) on CuffLinks.com

Description: “Quite literally a sign of the times, the @ Symbol is ubiquitous with the media age thanks to email and Twitter. Constructed of .925 sterling silver, with an engravable backing, this set is ideal for any tech-wiz. Cufflinks by Ravi Ratan.” Fatal flaw: most tech wizes prefer to wear quasi-ironical T-shirts featuring Ninja Turtles rather than formal shirts, thus negating the need to link their cuffs.

Tech Greeting Cards
$3.50/card or $24.99 for 1o pack

(Full disclosure: this is our Etsy store.) Getting a card in the mail is amazing so give your favorite techy person a pack of cards they can send offline to their friends. Sentiments include ‘Let’s leave our phones at home and see what kind of trouble we can get into’ and ‘You speak excellent emoji’ and three others.

In other words, you have plenty off offline options to get your online friends and family. Are there any ridiculous social media gifts we forgot? Leave a comment with your recommendation(s) below!

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