by patti | Dec 28, 2021 | Advertising, Email Marketing, Social Media
As the year ends, it’s normal to take stock on what has happened and use it to think ahead. This broadcast is my (Nicole’s) opinions; trends I’ve been watching, where I think things are headed, and why. Watch now and see what comes true in 2022!...
by patti | Dec 15, 2021 | Social Media
If it’s the same whether you type it or a robot types it, does it really matter? This is a very *general* introduction to marketing chatbots, how to program them, and what some use cases are for small businesses. If you want a deeper dive next broadcast, leave a...
by Nicole Ouellette | Dec 7, 2021 | Advertising, Social Media, Tech, Websites
If you’ve ever wondered how Google can search movies that came out in 2000 (without, say, pulling up movies with 2000 in the title) or otherwise wondered how code seems to know where to look for certain information on your website, this video is for you! Old...
by Nicole Ouellette | Nov 16, 2021 | Advertising, Social Media
So last week, we talked about how influencer Dave Hollis has changed monetization strategies. But the reality is most of us don’t want to be influencer/guru/aspirational lifestyle bloggers. We kind of like running our business and as part of it, we have to...
by Nicole Ouellette | Nov 9, 2021 | Advertising, Blogging, Social Media
So last week, I posted a viral video about Dave Hollis and his shift in monetization strategy. Some of the video comments were Dave Hollis snark. I don’t know him personally (obviously) and I do consider some of his behavior at the very least inappropriate, but...
by Nicole Ouellette | Oct 26, 2021 | Advertising, Social Media, Tech
Does Timing Matter When You Post On Social Media? Maybe a bit but not in the way you may think it is. The reality is that what timing works best can depend on what platform you are using; what audience you are targeting; what industry you are in; and more. (Examples...