by John Swinconeck | Oct 17, 2016 | Social Media
Last summer, one of America’s most beloved fixtures on public radio signed off from his role as host of A Prairie Home Companion. Garrison Keillor, 74, had been hosting the Minnesota-based variety show since the 1974, having revitalized a genre of entertainment...
by Kassandra Strout | Oct 4, 2016 | Social Media
Social media has always been a platform for self-expression, and has even evolved into a way for people to stay in touch and get updates on current events. Facebook in particular has some interesting methods of encouraging users to share their experiences, beyond the...
by Nicole Ouellette | Sep 26, 2016 | Social Media
Rumor has it that advertising/boosting Facebook Live videos is less expensive and more beneficial than other types of Facebook Ads. Of course, we wouldn’t just rely on a rumor. So we ran a little experiment where we boosted two posts (a Facebook Live video and a...
by Nicole Ouellette | Sep 6, 2016 | Social Media
I’ve been on the whole video marketing bandwagon for at least six years. Even in its infancy, I had an introductory (terrible) video on the Breaking Even site so people could get to know me. Circa 2010 ya’ll: (Wow, that was painful… but how awesome...
by John Swinconeck | Sep 2, 2016 | Social Media
So, we’ve covered the dos and don’ts of press releases in our two previous posts. Now that you know how to write a press release, you’ve got to know who to send it to. You could scramble for a bunch of local media contacts in the days before your...
by Kassandra Strout | Aug 30, 2016 | Social Media
Last week, I shared some of the new and exciting apps that have emerged recently. In the conclusion of that post, I recommended trying out one or all of them just for fun. While the fun factor still stands, this week we’re going to explore some ways that one of...