by Kassandra Strout | Jun 7, 2016 | Marketing Monday, Social Media
This weekend, I was listening to one of my favorite podcasts (Real Talk Radio with Nicole Antoinette). She announced her goal for the podcast- to be totally sponsorship free and community supported, which I thought was pretty cool. Right now, this model is in...
by Kassandra Strout | May 30, 2016 | Marketing Monday
You might assume that an auto museum with over 50 collections (rotating and permanent) tucked away in Seal Cove would easily slip into stagnancy when it comes to marketing and self-promotion. Seal Cove Auto Museum proves this assumption wrong- in fact, they go above...
by Nicole Ouellette | May 16, 2016 | Marketing Monday
When being in business for awhile, like being in any relationship, it can be easy to get into a rut. You find what works and do more of that. You get into a routine and go along your way, nose to the ground. Problem: We have had literally hundreds of clients from...
by Kassandra Strout | May 9, 2016 | Marketing Monday
A picture is worth a thousand words, and a flyer tends to grab more attention (online and offline) than a block of text. That’s why visuals are now an almost vital step when marketing an online event. Whether you create a flyer yourself or have another...
by Nicole Ouellette | May 6, 2016 | Marketing Monday
When people want to work with you, sometimes they’ll try to get you to do things outside your pay grade. I take it as a compliment but am quick to deflect. I’ve been asked to design rack cards, be an event planner, co-create an app, start a real estate...
by Nicole Ouellette | May 2, 2016 | Marketing Monday
There are all these sayings out there that boil down to “When you seem like a threat, people aren’t going to like you.” Don’t believe me? Type ‘haters gonna hate’ into Pinterest and watch how many different ways this has been...