by Nicole Ouellette | Feb 13, 2018 | Marketing Monday
What if your customers were both individuals and companies? What if your service was something not a lot of people understood, let alone realized they needed? What if you were one of seven people in your whole state who did what you did-so basically any and all local...
by Kassandra Strout | Feb 6, 2018 | Marketing Monday
There’s nothing quite as unifying as humor when it comes to shared experience. Last year, when I was pregnant and dutifully reading pretty much everything I could to prepare for the new baby (little did I know, all that reading doesn’t necessarily prepare...
by Nicole Ouellette | Jan 30, 2018 | Marketing Monday
Most people hesitate to do video because they are worried about having to create 1) long narratives with 2) high production value. That said, we’ve noticed a cool phenomoenon: very short videos in places you aren’t expecting them. I first noticed this...
by Kassandra Strout | Dec 26, 2017 | Marketing Monday
Bar Harbor is a town with a lot of history. The 1932 Criterion Theatre lives in a building with a particularly rich history, which it manages to preserve while also putting on programming for modern times. Admittedly, I have a special place in my heart reserved for...
by Kassandra Strout | Nov 14, 2017 | Marketing Monday
I have always had a bit of a sweet tooth. In fact, I’m pretty sure all of my adult teeth are actually “sweet.” Unfortunately it’s not possible for me to physically be at all the bakeries I’d like to (and there are so many to choose from...
by Nicole Ouellette | Oct 31, 2017 | Marketing Monday
Here’s something I’ve noticed in my tenish years doing this work. Most people HATE to go on video, mainly because you have to worry about how you sound AND how you look at the same time. For example, I video recorded my pastor’s sermons for a few...
