Email Marketing

Do I Need To Know When Someone Opens My Email?

I’ve recently installed an app called Sidekick that tells me when someone has opened an email I sent. (Note: this doesn’t really work with group emails accurately, which you would guess but also would think to be especially handy.) Now I am not into selling Hubspot’s website building software (see blog post about open source about that) but I don’t think they are a terrible company so I am not opposed to trying their other offerings like this one.

It’s been about three days since I’ve installed it. I have the notifications turned on in my browser, which means a little IM-like window pops up and tells me when someone has opened my email. This is both assuring and creepy.

This appears in the sidebar of every email I open. I can see when it was opened as well as how many times.

This appears in the sidebar of every email I open. I can see when it was opened as well as how many times.

Like ‘waiting for the boy to call’ all over again.

Now picture knowing that someone has opened your email. And now wait for them to write back.

There is a reason email didn’t come built with this, I am convinced, because honestly the wait can be agonizing.

The feeling of excitement-dread is a lot like when I used to wait for my seventh grade boyfriend Frank to call me. (I have always voted Frank my ‘Most Likely To Succeed’ exboyfriend and you can see him being awesome here.) After middle school, I realized I didn’t like sitting around waiting for phone calls so I just started calling whoever I wanted to call…or would go do something else. Maybe I can learn a similar lesson here.

Gulp, I’d hate someone to know this about me. 

Sometimes I think a lot about an email before sending it. Do people need to know how LONG I’m considering my response? Gosh, I hope not. In a higher stakes situation, my hesitation or re-reading an email over and over could cost me a contract or a friendship.

I am of the school ‘don’t knock it until you try it’ but I’m just going to say it: I’d rather not know. And I’d rather it not be known about me either. I think I’ll be kicking out Sidekick real soon… but to those of you who have tried it who aren’t creeped out, please leave a comment below about some benefits you were able to notice in using a technology like this!

 

Nicole runs Breaking Even Communications, an internet marketing company in Bar Harbor Maine. When she’s not online, she enjoys walking her short dog, cooking with bacon, and trying to be outdoorsy in Acadia National Park.

Tech Thursday: Is Email Getting Sexier?

We’ve already told you that email marketing is cool– sexy, even. What if we told you that it’s about to get sexier? In this episode, we’re taking a look at this article from Fast Company and some interesting ways people are using email marketing!

Have you seen anything new and exciting in the world of email that you want to share? Have an idea for our next Tech Thursday? Leave a comment or send us a message!

 

Kassie is a distance runner and a distance reader really. She lives in Ellsworth Maine and, while she might be quiet when you meet her, will throw out something witty when you least expect it.

Tech Thursday: All About E-Mail

One of our friends asked us an interesting question about email “How do you prevent email issues like emails not reaching clients or going straight to spam folders – even when clients give you their email address with permission to send them stuff?”

There are, in fact, a few different reasons why this may be happening. The problems that we most frequently encounter include:

  • ISP for client and you (who is your server)
  • Web host for client and you (whatismyip.com),
  • You and your client’s email interface (try webmail)

We found this story from The Telegraph that asks “Why did this email take 3 weeks to arrive?” In the answer, the author explains how to check where an email got held up (very similar to tracking a FedEx package). As Nicole says, the cool thing about the internet is that everything  can be tracked. You can even find out who’s sending you email from an address you don’t recognize (similar to a reverse phone lookup).

Also discussed in the video: using email scripts in your networking efforts from Ramit Sethi and Kassie’s unintentional hacking experience.

Kassie is a distance runner and a distance reader really. She lives in Ellsworth Maine and, while she might be quiet when you meet her, will throw out something witty when you least expect it.
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