Texas German Autohaus Case Study

If you had told us a year ago that we would have a client that services BMW, Mercedes, and Porsche and is located in Houston, Texas, we probably wouldn’t have believed you. But here we are!

Texas-German-Autohaus, or T-G-A, is a repair shop run by a highly talented group (including President Hans Richter and Service Managers Richard Hans Burger and Matt Burrage), that does repair work and maintenance on  BMW, Mercedes, and Porsche. Their focus and specialization in their service means they want to spend more time helping other people, and not worrying about Facebook updates. They also really wanted to use their site to be able to book appointments online, saving their administrative assistant time on the phone and allowing people to request appointments at their convenience.

The T-G-A website homepage, where you are only a click away from scheduling an appointment.

The T-G-A website homepage, where you are only a click away from scheduling an appointment.

Their brand-new website was designed by Media A Team in Houston Texas (a shiny Joomla site, a CMS we love) and it only needed help getting people to it.

Started with:

  • Website
  • Blank social media accounts (created by Media A Team)
A look at the engagement activity on TGA's Facebook in the past month.

A look at the engagement activity on TGA’s Facebook in the past month.

What We Did:

  • Built up the Facebook page to an engaged group of users. – T-G-A has a faithful following on Facebook. Their posts generate at least 4 engagements (likes, comments, shares, and clicks) with some well above that (30+).
  • Created a Twitter account and generated 25 Twitter followers so far.
  • Increased social media generated website visits by over 200% (from 2.9% to 7.2% currently).
  • Helped drive over 200 people to the ‘schedule appointment’ page on the T-G-A website.
A Facebook update that promotes the end-of-year T-G-A giveaway

A Facebook update that promotes the end-of-year T-G-A giveaway

Oftentimes, people don’t understand that not only is social media a place where people spend (or waste, depending on your worldview) a lot of time but it’s also where they make their purchasing decisions and keep in touch with local businesses.

A lot of people get hung up on number of likes and take out lots of Facebook ads to boost those numbers but really what’s most important to the business? Having an engaged group and traffic driven to pages on the website where sales happen. T-G-A has both.

 

T-G-A’s mixture of car-related content and local Houston activities (particularly those geared towards car enthusiasts) mean they appeal not only to the Houstonian BMW owner but his cousin driving his Porsche in for the Houston Auto Show.

We also keep our eye on current events in the BMW, Porsche, and Mercedes worlds and share them with followers.

We also keep our eye on current events in the BMW, Porsche, and Mercedes worlds and share them with followers.

 

 

 

 

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They say the best marketers are invisible and that’s what we try to be, to T-G-A and all our clients. Because if you are the kind of person that has your technicians’ shirts pressed daily, you should keep doing whatever you’re doing there, not trying to figure out what do to with Facebook and Twitter.