Recovery That Lasts Case Study

This past April, we teamed up with Media A-Team, a web design firm in Houston, Texas, to provide social media marketing assistance to a couple of their clients. We’ve done plenty of work remotely in the past, and Robbie and her team are fun to work with, so we said ‘Absolutely!’

Recovery That Lasts offers addiction consultation and therapy, specializing in three day ‘intensives’ where people can get in-depth therapy over a shorter period of time than traditional counseling.

The homepage for RTL's website

The homepage for RTL’s website

The goal of their website is to provide education and assistance to potential clients and their loved ones and, of course, let people know about upcoming presentations and other events. Recovery That Lasts has contact forms and applications directly on their site, as well as a vast amount of information about each of their services. The purpose of getting Recovery That Lasts involved on social media was to increase awareness about topics in recovery, therapy, and addiction, and directing interested people to the RTL resources and contact forms on their site.

A sample tweet from RTL

A sample tweet from RTL

What we started with:

  • Their website
  • No social media presence (zip, zilch, zero!)
  • E-mail addresses (since, as mentioned before, we are far apart and we have to keep this line of communication open!)

What we did:

  • Built a Facebook page. This was a “from scratch” process. The page currently has 226 fans, with about a 2-6% growth each month (for the past three months).
This graph shows the Facebook engagement from the beginning of May (when we started) to now.

This graph shows the Facebook engagement from the beginning of May (when we started) to now.

  • Created a Twitter account, which now has 51 followers.
  • Created a Pinterest account that has seen the most engagement out of the three with around 100 repins/month (and increasing).
  • Sent 47 visitors to the website (so far) with Facebook, Pinterest, and Twitter.
A sample of the type of Pinterest work we've been doing for RTL

A sample of the type of Pinterest work we’ve been doing for RTL

While running her practice, our client will occasionally send an e-mail with articles that she has read and found interesting/worth sharing on social media. Besides these suggestions, she is comfortable letting us use our judgment when it comes to posting.

Each Friday on Facebook, we posted an "Ask a Therapist" Q&A, as a way to encourage interactions with questions such as "How do I support the caregiver of an addict?"

Each Friday on Facebook, we posted an “Ask a Therapist” Q&A, as a way to encourage interactions with questions such as “How do I support the caregiver of an addict?”

Since this is a new site, there isn’t much traffic history to compare but we do know that 12.5% of traffic to RecoveryThatLasts.com is generated by social traffic, which will only increase as their social media profiles and website become more popular.

Recovery That Lasts can work on making a difference while Media A Team works on their website and we work on their social media. Now that’s how you divide and conquer.