Too Cute Tuesday: Pour Candles

Too Cute Tuesday (TCT) is a weekly event on the Breaking Even blog that involves friends, crafting, and a cocktail. Every week it’s a different, inexpensive craft to make and a different, fun cocktail to keep things social. If you have an idea for a craft or otherwise want to participate, contact Nicole.

Today, there was a huge snowstorm. Being that I work from home and didn’t have to go anywhere, I just got to hear about it all over the internet. Sure enough, I went to walk to the gym and found almost a foot of snow on my front step.

Most of the Too Cute Tuesday crew went home after work to get off the roads and shovel the snow away from their respective residences. This TCT, I spent some quality time with myself, some special hot chocolate and with an easy project. Ahhh, Nicoleitude…Like solitude, only better.

Solitude? Not so much. I prefer to think of it as Nicoleitude when I craft alone...

Marketing Monday: Haiti Earthquake Relief Efforts

Know of a company or individual marketing themselves well online? Let me know about it and they could be featured on Marketing Monday!

The human spirit is often most inspiring in the middle of terrible events. The earthquake in Haiti was certainly on everyone’s minds this past week. I was personally quite proud of the role that internet marketing and in particular social media played in not only raising awareness but fundraising around this tragedy. Here are a few ways that the internet moved efforts along:

Social media resulted in pressure to give.
I think we can all agree that sometimes, peer pressure can be good. In the case of the Haiti earthquake, on Friday afternoon, I felt like the only person on Twitter who hadn’t donated to the cause. And I felt guilty, which made me finally make my own donation.

In addition to regular media coverage, social media was able to bring up-to-date and user-generated information about the latest news in Haiti.

This Week In Business: The Mess Up Edition

Those on Facebook know that I went to a talk this week where one of the presenters implied that one person companies were less responsive and legit then larger businesses. I like to think I’m fairly responsive, but the death of my dog last week did slow my capacity greatly, so maybe he was a little right. My company limit is, at this point anyway, how hard I can work, but larger companies are also limited by how hard they can legally make their employees work. I think it all comes out in the wash; there are advantages to both large and small.
So it was back to full capacity at Breaking Even Communications this week, but I know I’ll spend the next few weeks catching up completely. Here’s what’s going on:

Too Cute Tuesday: Decoupage

Too Cute Tuesday (TCT) is a weekly event on the Breaking Even blog that involves friends, crafting, and a cocktail. Every week it’s a different, inexpensive craft to make and a different, fun cocktail to keep things social. If you have an idea for a craft or otherwise want to participate, contact Nicole.

The French have given many wonderful things to society: pain au chocolat, coq au vin, and more relevant to Too Cute Tuesday, the art of decoupage.

Did someone say 'decoupage'? Jessica came ready with scissors and Britney Spears media.

At Craft Central, we were joined by the fabulous Jessica, the other Nicole (ie not the author of this blog), and Nicole’s two kiddos Sophie and Bella.

Marketing Monday: Goop

Editor’s Note: Thank you all for your kind condolences about the death of my dog. I appreciate your compassion, and am happy to report that I am feeling much better this week. Many thanks.
Know an individual or business doing something cool to promote themselves online? Let me know about it and they might be featured as part of Marketing Monday!
Goop's front page. Flash driven and a little vague (bad) but graphic and simple (good).
I’d first of all like to keep this blog a positive one. There are so many people doing so many good things online, to promote their business or otherwise.
Today, I wanted to review Gwyneth Paltrow’s website called Goop. It’s mission is to ‘nurture the inner aspect’ and is supposed to be about things in Gwenyth Paltrow’s life.
Recently, her post about a New Year’s cleanse recieved some media attention at both Nerve and Huffington Post and just this past weekend, the site came up in conversation over lunch with two of my friends in the media.
The only reason this website seems to work is because it belongs to Gwenyth Paltrow. I haven’t found anyone who ‘gets it’.

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