by Kassandra Strout | Nov 25, 2014 | Good For You
A day or so after starting this project, I read a blog post on why our resolutions often fail. Turns out, it’s often a failure to change those nit-picky little things that we do- those small changes in our habits. In other words, we should start small, and...
by Kassandra Strout | Nov 20, 2014 | Social Media
Every now and then, your business might host an event, or maybe participate in a larger event (i.e. Small Business Saturday). There are (at least) three things you should remember when you’re promoting an event using the internet, and that’s what this Tech...
by Kassandra Strout | Nov 14, 2014 | Marketing Monday
Fundraising campaigns are everywhere you turn this time of year, and honestly, seeing all that goodwill makes my heart feel warm and fuzzy. One of the fuzzier campaigns being the recently popular Movember, where men spend the month cultivating...
by Kassandra Strout | Nov 13, 2014 | Blogging
Choose your words wisely. It’s a sentiment you’ve (probably) heard before, and it’s true. Although Shakespeare treated language as a malleable, search engines aren’t quite as flexible. But there are several (free) tools that can help you...
by Kassandra Strout | Nov 6, 2014 | Websites
Some statistics: In 2013, 33.6% of all donations to charities occurred in the last 3 months of the year. In 2012, $24 billion in donations happened online. Does your business have an online donation form? With the season of giving just around the corner, make it...