by Kassandra Strout | Feb 26, 2016 | Social Media
In an effort to make Google+ a more “social” network, Communities were formed in 2013. Communities are similar to Facebook or LinkedIn Groups: they are organized by topics or general interests. From a marketing perspective, Google+ Communities are an...
by Kassandra Strout | Feb 22, 2016 | This Week In Business
As businesses, one of our goals is to increase our number of customers, right? As this number grows, retention also becomes a point of concern. How do you strike the balance between gaining new customers and encouraging repeat customers? One common method is a loyalty...
by Kassandra Strout | Feb 15, 2016 | Marketing Monday
My friends and family already know this about me, but I’m a bit of a disaster when it comes to navigation. Getting lost is part of my routine at this point, but there are a few occasions where the process turns from “Aw shucks, I’ve done it...
by Kassandra Strout | Feb 5, 2016 | Social Media
Er, actually, not everyday, because that’s the magic of a service that schedules things in advance. When someone says “Buffer,” I usually think a) they’re describing someone who has spent a lot of time at the gym or b) c’mon, YouTube, I...
by Kassandra Strout | Feb 1, 2016 | This Week In Business
It’s everyone’s dream to get paid more to do less, or nothing at all (which is why everyone was clambering for Powerball tickets recently). You’ve probably heard the statistics of corporate CEOs and how their salaries translate to an hourly rate. If I just had their...
