by Kassandra Strout | Jul 8, 2017
Something interesting is happening at your business, and you need to get the word out. It could be a new hire, an upcoming event, or a recent partnership — anything that you want to share with the masses. A press release lets people know what’s happening,...
by John Swinconeck | Aug 19, 2016 | Social Media
I’ve written the following press release about a fake rock band specifically as an example of what not to do. The names and events are fake but the errors in writing are all too common. Read it, if you dare, and then see how easy it is to give it some spit and...
by John Swinconeck | Aug 9, 2016 | Social Media
Worried that you aren’t getting the local media attention your organization deserves? Sending press releases to your local TV, radio station or paper, only to hear the sound of crickets in return? The problem may not be that your announcement isn’t...
by Nicole Ouellette | Aug 5, 2016 | Marketing Monday
So you’ve written a press release. You have followed all the helpful tips we’ve written about them, you have distributed it, and you are done. Congratulations. Now what? Well…there’s the internet. We often say here at Breaking Even, ‘Make...
by John Swinconeck | Dec 19, 2014 | This Week In Business
At this point, you’ve learned what a press release is, how they are structured, and the best ways to choose a corresponding image. Now, it’s finally ready to submit! Here’s what you need to know: How should I issue a press release to...
