Search results for «press release»
Something interesting is happening at your business, and you need to get the word out. It could be a new hire, an upcoming event, or a recent partnership — anything that you want to share with the masses. A press release lets people know what’s happening, but it doesn’t end after it’s sent to the …
At this point, you’ve learned what a press release is, how they are structured, and the best ways to choose a corresponding image. Now, it’s finally ready to submit! Here’s what you need to know: How should I issue a press release to the media? In addition to posting your press release on …
So, we’ve gone over the nature of a press release and how to write one. Press Release Part 3 discusses how to add images that tie your words together. Every picture tells a story. Include an eye-catching photo that will draw attention to your press release when it’s published. Make sure you: Send it as a separate …
Last week, I gave an overall explanation of press releases and their purposes. Part 2 breaks down the writing process and the different elements of a successful press release. Writing the press release Here’s a breakdown of the components of a standard press release: Header The header of your press release needs to include the …
Got an exciting new product or service, and need to get the word out? Most small businesses have a limited advertising budget, but you can try for some free publicity through your local newspaper, newsletter, online news site, television and radio stations, etc. Often businesses will write press releases for trade publications with a niche …
I often get asked, “Why don’t you give free seminars?” I’ve been thinking a lot about it lately and here’s my response:
First of all, it isn’t true that I don’t ever give free seminars. Once a month, I do a free seminar for a business-related non-profit: chambers of commerce, Rotary, and other groups of that nature. If I get two requests the same month, I ask the person who contacted me second if they’d mind holding off. This is because I need to reserve time to do paid work so I can keep going as a business. Also, these free presentations are very general, usually introducing basic concepts as that’s what time allows (and usually what the group wants).
Everyone else gets charged, whether it’s a customized training session ($75/hour or $500, whichever is more applicable) or as a fee for a Downeast Learning workshop(between $25-$50/person). Am I just a money grubbing jerkface? Well, I might be… but even if I am, I have some good reasons for doing this:
1) It takes time to create workshops.
I spend on average of 10 hours preparing slides for a typical workshop. I usually create an outline, get feedback on it from colleagues, make slides, and then get feedback on the slides. If you’ve ever been to one of my presentations, I hope you can see the thought that goes into them!
In addition to the time making the presentation, I also write a press release, post the workshop on several online event calendars, post it over Facebook and Twitter, update my blog, put up posters, contact all the local chambers, and do other things to get the word out, probably to the tune of a couple hours per workshop.
2) It costs money to present workshops.
You’ll notice if you go to my workshops, they are held in a space that isn’t my home office. Since my house is tiny (not to mention ill equipped to handle 20ish people and their computers comfortably), I have to rent space.
A bit of a break from my normal format, I decided to do a critique of a web advertisement I saw.
The other week, I was looking at Too Cute Tuesday directions on the Instructables website when I came across this ad:
Is that a teenage girl, lying on a bed? I thought I would click through to the website, thinking maybe this wasn’t being marketed to teenage girls.
It doesn’t take a marketing person to see exactly who this site is meant to attract. In cases like these, I hate being wrong.
I know that Zoe Kravitz, the model, is 21 years old and can do whatever she likes but come on. That look. On a bed. Looking like she’s wrapped in sheets )€” until you look close and see that it might be a dress. (This is confirmed in a larger format photograph but still,why did I even have to wonder if she was naked?)
I looked for other people talking about this ad. All I found was a handful of bloggers who sounded like they were quoting a press release about being excited about the new line and enjoying the vanilla and fruity notes of the fragrance. I was starting to feel a bit crazy. Am I getting old and being a stick in the mud about this?
I posed the ad to Facebook, just to see reaction of my friends. Here are a few that reflect the overall sentiment:
My friend Jen, who has a teenage daughter: OMG!!! That is crazy…way to sexualize a 15 year old! Gross
My friend Norah, who is raising a teenage son and daughter: Very tricky raising a daughter with this sort of thing in their face all the time. A bit rough on the sons too.
And my friend Bob, who is a therapist: I’m afraid we’ve become desensitized–being bombarded with this inappropriate stuff all the time. I’m with you…
But this isn’t just about Vera Wang Princess perfume. This is a symptom of a larger problem.
When my friend Kelly posted that she was thinking of selling her blog, I sent my condolences. Thinking about ending a blog seems (at least a bit) like ending a long term relationship. It takes more time than you’d expect and you care way more about it than you’ll publicly admit as your ego gets pretty tied in. (Full disclosure: I won’t even date a guy who doesn’t read my blog.) And while I haven’t dated Kelly (she’s married and in France), I have been reading Almost Frugal since the very beginning so I was a bit sad about the end of an era.
I spent most of this week finishing a really big project. It’s always interesting how you can be in the middle of something big and wonder if you are ever going to finish. Then, when the due day comes, it somehow seems to come together. Here’s this week at Breaking Even Communications:
The MaineBiz article about me appeared…and I was a ‘cyber siren’!
John (my former boyfriend now friend who had written the initial press release) told me I should be ready for any angle the press wanted to use in the story. He told me I shouldn’t be above using my youth, good looks, being formerly in the newspaper industry, having a family who owns a small business, or other details about my life that the writer may want to expound on.
Breaking Even Communications has been providing marketing services to businesses and non-profits since 2008. Back then, we were excited that the internet had leveled the playing field so businesses no longer had to spend huge amounts of money to get in front of their customers. As the amount of websites and resources increase and become …
I wasn’t going to write anything on here, until my mom ran into one of our clients. “Hey, tell Nicole congratulations on her new business… but who’s going to take care of my website now?” So this is a blog post to say 1) We are opening another business called Anchorspace (a Bar Harbor based …
No matter what kind of business your in, chances are you’ve had to host an event. Or will at some point. Most of us like the actual event more than the stuff leading up to it, myself included. After hosting at least 20 workshops, here are some high and low tech ideas we’ve learned to …