by Nicole Ouellette | Feb 27, 2018 | This Week In Business
I have two friends, we’ll call them Ben and Sven. Ben sells insurance. I got a heart felt “I’ll give you money if you send me paying clients” email. And while I appreciate a good affiliate program, honestly, I’d be happy to send Ben business anyway. Ben has a product...
by Nicole Ouellette | Feb 20, 2018 | Social Media
You’ve probably heard about Facebook’s algorithm changes and other social networks similarly controlling what updates we see, from who, and when. One of the overly simplified ways of dealing with the fact less people on social media are seeing your stuff...
by Nicole Ouellette | Feb 13, 2018 | Marketing Monday
What if your customers were both individuals and companies? What if your service was something not a lot of people understood, let alone realized they needed? What if you were one of seven people in your whole state who did what you did-so basically any and all local...
by Kassandra Strout | Feb 6, 2018 | Marketing Monday
There’s nothing quite as unifying as humor when it comes to shared experience. Last year, when I was pregnant and dutifully reading pretty much everything I could to prepare for the new baby (little did I know, all that reading doesn’t necessarily prepare...