by Kassandra Strout | Feb 29, 2016 | Marketing Monday
The internet may be freaking out about the Oscars last night (yay Leo!), but it’s also freaking out about the fact that today is Leap Day. For instance, Google changed it’s homepage to this rather adorable animation of leaping bunnies: Why does February...
by Kassandra Strout | Feb 26, 2016 | Social Media
In an effort to make Google+ a more “social” network, Communities were formed in 2013. Communities are similar to Facebook or LinkedIn Groups: they are organized by topics or general interests. From a marketing perspective, Google+ Communities are an...
by Kassandra Strout | Feb 22, 2016 | This Week In Business
As businesses, one of our goals is to increase our number of customers, right? As this number grows, retention also becomes a point of concern. How do you strike the balance between gaining new customers and encouraging repeat customers? One common method is a loyalty...
by Nicole Ouellette | Feb 19, 2016 | Social Media
Something about seeing the pound sign in front of a word can make the smartest of us feel a little stupid. Is this something I should know? Is this another language? Hashtags help us organize information. Nothing more and nothing less. Let’s say you posted a...
by Kassandra Strout | Feb 15, 2016 | Marketing Monday
My friends and family already know this about me, but I’m a bit of a disaster when it comes to navigation. Getting lost is part of my routine at this point, but there are a few occasions where the process turns from “Aw shucks, I’ve done it...